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OpenX

OpenX

Private
Pasadena, CaliforniaMedia, Entertainment & Gaminghttps://www.openx.com/

Last Round

Series E

Jan 17, 2013

Total Funding Raised

$73M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

OpenX is an advertising technology company that provides a supply-side platform (SSP) and ad exchange to help publishers and brands manage and monetize digital advertising inventory.

Sector

Media, Entertainment & Gaming

Verticals

Digital Advertising, Digital Publishing, Marketing

Business Model

B2B

Customer Profile

Marketplace Commission, Usage-Based SaaS

AI Layer

Infrastructure

Keywords

supply-side platformSSPprogrammatic advertisingad exchangeconnected TVCTVad techprogrammatic curationattention targetingAI-driven decisioningreal-time biddingRTBinventory monetizationbidstream optimizationad tech stack

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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OpenX Comparables

Compare OpenX with similar companies based on industry and business-model similarity.

OpenX comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Index Exchange
89%
PubMatic, Inc.
87%
TripleLift
83%

OpenX Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series EJan 17, 2013
Series DMay 31, 2011
Series CMay 26, 2009
Series BJan 16, 2008
Series AJun 13, 2007

Key People

Founding team and executive leadership

John Gentry

Chief Executive Officer

Executive Team

OpenX Investors

Notable investors and investment history

OpenX investors
InvestorRounds
Carta CommunicationSeries E
O'Reilly AlphaTech VenturesSeries A, Series B
Coastal Grove PartnersSeries E
Mangrove Capital PartnersSeries C, Series A, Series B
Mitsui Global InvestmentSeries E, Series D
SharesPostSeries E
AOL VenturesSeries D

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 21, 2026

    Joseph Worswick promoted to SVP of Global Partnerships.

  • Apr 21, 2026

    Erika Loberg promoted to VP of CTV and Curation.

OpenX Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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OpenX Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about OpenX's valuation, stock price, and market status.

Firmographic Details

HeadquartersPasadena, California
Employee Range395
Year Founded2007
Last FundingJan 17, 2013

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