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OpenX

OpenX

Private
Pasadena, CaliforniaMedia, Entertainment & Gamingwww.openx.com

Last Round

Series E

Jan 17, 2013

Total Funding Raised

$73M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

OpenX is an advertising technology company that offers a web and mobile platform to help brands effectively reach their customers while gaining insights into their audience and optimizing advertising performance across the open web.

Sector

Media, Entertainment & Gaming

Verticals

Digital Advertising, Digital Publishing, Marketing

Business Model

B2B2C

Customer Profile

Marketplace Commission, Revenue Share, Data as a Service, Services & Consulting

AI Layer

Application

Keywords

supply-side platformSSPad exchangeadtech platformprogrammatic advertisingreal-time biddingRTBheader biddingpublisher monetizationyield optimizationCTV advertisingprivate marketplaceomnichannel advertisingaudience targetingidentity solutionad server

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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OpenX Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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OpenX Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series EJan 17, 2013
Series DMay 31, 2011
Series CMay 26, 2009
Series BJan 16, 2008
Series AJun 13, 2007

Key People

Founding team and executive leadership

John Gentry

Chief Executive Officer

Executive Team

OpenX Investors

Notable investors and investment history

InvestorRounds
O'Reilly AlphaTech VenturesSeries A, Series B
Coastal Grove PartnersSeries E
Mangrove Capital PartnersSeries C, Series A, Series B
Mitsui Global InvestmentSeries E, Series D
SharesPostSeries E
AOL VenturesSeries D
Samsung Venture InvestmentSeries E

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 21, 2026

    Joseph Worswick promoted to SVP of Global Partnerships.

  • Apr 21, 2026

    Erika Loberg promoted to VP of CTV and Curation.

OpenX Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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OpenX Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about OpenX's valuation, stock price, and market status.

Firmographic Details

HeadquartersPasadena, California
Employee Range526
Year Founded2007
Last FundingJan 17, 2013

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Disclaimer All investments involve risk, including the risk of loss of principal. You should carefully consider your investment objectives, risks, transaction costs and other expenses before deciding to invest in options, swaps or other investments.This does not constitute an offer by Caplight Technologies, Inc. to sell, or a solicitation of an offer to buy, any securities and may not be used or relied upon in connection with any offer or sale of securities. An offer or solicitation can be made only through the delivery of final offering document(s) and purchase agreement(s), and will be subject to the terms and conditions and risks delivered in such documents. Any securities offered are offered through Caplight Markets LLC, member FINRA/SIPC.