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OpenX

OpenX

Private
Pasadena, CaliforniaMedia, Entertainment & Gaminghttps://www.openx.com/

Last Round

Series E

Jan 17, 2013

Total Funding Raised

$73M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

OpenX is an advertising technology company that provides a supply-side platform (SSP) and ad exchange to help publishers and brands manage and monetize digital advertising inventory.

Sector

Media, Entertainment & Gaming

Verticals

Digital Advertising, Digital Publishing, Marketing

Business Model

B2B

Customer Profile

Marketplace Commission, Services & Consulting

AI Layer

Application

Keywords

supply-side platformSSPprogrammatic advertisingad techconnected TV advertisingCTVdigital inventory monetizationprogrammatic marketplacead exchangeidentity resolutionaudience targetingAI-driven decisioningad inventory optimizationdemand-side platformDSPad yield management

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

OpenX Comparables

Compare OpenX with similar companies based on industry and business-model similarity.

OpenX comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Index Exchange
89%
PubMatic, Inc.
87%
TripleLift
83%

OpenX Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series EJan 17, 2013
Series DMay 31, 2011
Series CMay 26, 2009
Series BDec 1, 2007
Series AJun 13, 2007

Key People

Founding team and executive leadership

John Gentry

Chief Executive Officer

Executive Team

OpenX Investors

Notable investors and investment history

OpenX investors
InvestorRounds
Carta CommunicationSeries E
O'Reilly AlphaTech VenturesSeries A, Series B
Coastal Grove PartnersSeries E
Mangrove Capital PartnersSeries C, Series A, Series B
Mitsui Global InvestmentSeries E, Series D
SharesPostSeries E
AOL VenturesSeries D

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 21, 2026

    Joseph Worswick promoted to SVP of Global Partnerships.

  • Apr 21, 2026

    Erika Loberg promoted to VP of CTV and Curation.

Recent news

Latest coverage and updates

  • hiresOct 1, 2026

    OpenX group appoints John Rogers as Senior Vice President, Global Publisher Development on Oct 5th '26

  • recognized_asSep 21, 2026

    OpenX group is shortlisted for Best Marketing Technology Solution and Best New Product or Service: Sell Side at the 2026 Wires Global Awards

  • recognized_asAug 25, 2026

    OpenX group recognized as finalist in the Best Sell-Side Focused Technology category at AdExchanger Awards.

OpenX Filings

Explore SEC and related filing metadata, where available.

OpenX filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about OpenX's valuation, stock price, and market status.

Is OpenX a public or private company?

OpenX is a private company.

What is the current stock price of OpenX?

OpenX is a private company, so its shares have no public market price. Caplight tracks OpenX's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is OpenX worth (valuation)?

Valuation information for OpenX is not publicly available.

Can I buy OpenX stock?

OpenX shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was OpenX's last funding round?

OpenX's most recent funding round was Series E on January 17, 2013.

Who are the main investors in OpenX?

Key investors in OpenX include Samsung Venture Investment, Sapphire Ventures, Index Ventures, DAG Ventures, Accel.

Will OpenX IPO soon?

No public IPO plans have been announced for OpenX.

How can I track OpenX secondary market activity?

Caplight tracks bids, offers, and trades in OpenX's shares on secondary markets.

Firmographic Details

HeadquartersPasadena, California
Employee Range395
Year Founded2007
Last FundingJan 17, 2013

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