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OtherLevels

OtherLevels

Private
San Francisco, CaliforniaEnterprise Softwarehttps://www.otherlevels.com/

Last Round

Convertible Debt

May 1, 2019

Est. Valuation

$5.93M

Total Funding Raised

$690,000

Momentum

Top 25%

of companies Caplight tracks

Company Overview

OtherLevels is a software company that provides an AI-powered personalized video and customer engagement platform for the sports betting, iGaming, and lottery industries.

Sector

Enterprise Software

Verticals

Wagering Platforms, Marketing, Customer Experience, Personalization, Gaming

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

iGaming marketingsports betting engagementgenerative AI marketingpersonalized videocustomer retentionmartechcustomer acquisitionintelligent messagingcross-channel marketingCRM integrationcustomer lifetime valueSaaS platformdigital twinadtech

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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OtherLevels Comparables

Compare OtherLevels with similar companies based on industry and business-model similarity.

OtherLevels comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
OptiKPI
81%
BETEGY
79%
Fast Track
77%

OtherLevels Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Convertible DebtMay 1, 2019
Private PlacementOct 22, 2018
Private PlacementDec 1, 2016
Private PlacementJun 22, 2016
IPOMar 20, 2015

Key People

Founding team and executive leadership

Graham Merrett

CTO And Head Of Engineering

Executive Team

OtherLevels Investors

Notable investors and investment history

OtherLevels investors
InvestorRounds
Sequoia Corporate Finance Pty LtdPrivate Placement

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 27, 2026

    Monthly visitors increased 228% MoM.

  • Sep 3, 2025

    Leverages BetMakers' racing content and recommendations for operators and bettors.

OtherLevels Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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OtherLevels Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about OtherLevels's valuation, stock price, and market status.

Firmographic Details

HeadquartersSan Francisco, California
Employee Range26
Year Founded2012
Last FundingMay 1, 2019

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