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PapayaMobile

PapayaMobile

Private
ChinaMedia, Entertainment & Gaminghttps://www.papayamobile.com

Last Round

IPO

May 24, 2016

Est. Valuation

$337M

Total Funding Raised

$22M

Company Overview

PapayaMobile is an advertising technology company that offers a platform for automated, high-volume advertising solutions tailored for media, e-commerce, gaming, travel, medical, and government sectors, utilizing scalable Big Data technology and customized ad tools for major social media platforms.

Sector

Media, Entertainment & Gaming

Verticals

Digital Advertising, Gaming, Mobile Commerce

Business Model

B2B

Customer Profile

Usage-Based SaaS, Services & Consulting

AI Layer

Application

Keywords

performance advertisingmobile user acquisitionprogrammatic advertisingadtech platformdemand-side platformDSPChina outbound advertisingmanaged advertising servicesmedia buyingmobile game marketingcost per installCPIcost per actionCPAbig data analytics

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PapayaMobile Comparables

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PapayaMobile comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Yeahmobi
84%
Mobvista Inc.
83%
Adtiger Corporations Limited
82%

PapayaMobile Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
IPOMay 24, 2016
Series BApr 28, 2011
Series AJun 23, 2010

Key People

Founding team and executive leadership

Qian Wenjie

Founder CTO

Founding Team

PapayaMobile Investors

Notable investors and investment history

PapayaMobile investors
InvestorRounds
DCM VenturesSeries B, Series A
Keytone VenturesSeries B

PapayaMobile Filings

SEC and related filings with document metadata.

Data table
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PapayaMobile Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersChina
Employee Range210
Year Founded2008
Last FundingMay 24, 2016

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