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Passendo

Passendo

Private
CopenhagenEnterprise Softwarehttps://passendo.com/

Last Round

Seed

Dec 13, 2021

Total Funding Raised

$2.6M

Company Overview

Passendo is a digital advertising technology company that provides an email ad server and supply-side platform (SSP) for publishers to monetize newsletter inventory.

Sector

Enterprise Software

Verticals

Digital Advertising, Digital Publishing, Marketing

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting, Marketplace Commission

AI Layer

Application

Keywords

email ad servernewsletter monetizationemail monetizationadtechemail advertisingprogrammatic advertisingad exchangenewsletter adsdigital publishingDSPdemand-side platformemail marketing techad inventory managementmonetization platformpublisher tools

Historical Pricing

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Caplight Momentum Score

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Passendo Comparables

Compare Passendo with similar companies based on industry and business-model similarity.

Passendo comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
inboxAds
79%
Letterhead
78%
Admailr
77%

Passendo Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedDec 13, 2021

Key People

Founding team and executive leadership

Milan Popović

Chief Technology Officer

Executive Team

Passendo Investors

Notable investors and investment history

Passendo investors
InvestorRounds
People VenturesSeed
NewionSeed
First Party CapitalSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Nov 12, 2025

    Monthly visitors grew 37% MoM, reaching 9.4K.

  • Dec 13, 2021

    $2.6M round led by Newion

Passendo Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Passendo Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Passendo's valuation, stock price, and market status.

Firmographic Details

HeadquartersCopenhagen
Employee Range19
Year Founded2016
Last FundingDec 13, 2021

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