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Permutive

Permutive

Private
LondonEnterprise Softwarehttps://permutive.com/

Last Round

Series C

Nov 2, 2021

Est. Valuation

$1.71M

Total Funding Raised

$105.04M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Permutive is a data management and advertising technology company that provides a privacy-first audience platform enabling publishers and advertisers to collect, analyze, and activate first-party data without relying on third-party cookies.

Sector

Enterprise Software

Verticals

Digital Advertising, Data Integration, Digital Publishing, Data Governance

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Infrastructure

Keywords

first-party dataadtechaudience targetingcookieless advertisingdata management platformDMPdata activationprivacy-compliant advertisingpublisher ad serveraudience addressabilityidentity resolutionpost-cookieprivacy-first dataadtech infrastructurereal-time audience modeling

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Permutive Comparables

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Permutive comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Optable
84%
Publicis Groupe SA
80%
ID5.io
78%

Permutive Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series CNov 2, 2021
Series BJul 8, 2020
Series AJan 12, 2018
SeedMay 22, 2015
AcceleratorAug 1, 2014
Accelerator
Jun 1, 2014

Key People

Founding team and executive leadership

Michael O'Grady

Chief Financial Officer

Executive Team

Permutive Investors

Notable investors and investment history

Permutive investors
InvestorRounds
SoftBank Investment AdvisersSeries C
EQT VenturesSeries A, Series B, Series C
SoftBank GroupSeries C
Y CombinatorAccelerator, Seed, Series A
ACE & CompanySeries C
EQT VenturesSeries B, Series C, Series A
Entrepreneurs FirstAccelerator, Series A, Seed, Series B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 4, 2026

    State Street and Sonos listed as customers.

  • Mar 4, 2026

    Platform serves over 2 billion user devices monthly.

Permutive Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Permutive Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Permutive's valuation, stock price, and market status.

Firmographic Details

HeadquartersLondon
Employee Range107
Year Founded2013
Last FundingNov 2, 2021

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