Persado
PrivateLast Round
Debt
Oct 24, 2017
Total Funding Raised
$96M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
Persado is a marketing technology company that provides an AI-powered platform for generating and optimizing personalized, emotionally engaging marketing content.
Sector
Enterprise Software
Verticals
Marketing, NLP & Conversational AI, Compliance & Risk, Content Creation, RegTech
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting, Revenue Share
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Persado Comparables
Compare Persado with similar companies based on industry and business-model similarity.
Persado Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Debt | Oct 24, 2017 | ||||
| Series C | Apr 5, 2016 | ||||
| Series B | Jan 22, 2015 | ||||
| Series A | Feb 13, 2013 |
Key People
Founding team and executive leadership
Persado Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Bain Capital Ventures | Series B, Series C, Series A |
| Founder Collective | Series A |
| Citi Ventures | Series B, Series C |
| Goldman Sachs (Asia) LLC | Series C |
| Amex Ventures | Series B, Series C |
| Thompson Street Capital Partners | Series A |
| StarVest Partners | Series C, Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 21, 2026
8 of the top 10 US banks use the platform.
- Jan 1, 2026
Platform used by 8 of the top 10 US banks.
Persado Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Persado's valuation, stock price, and market status.