Persona
PrivateLast Round
Series D
Apr 30, 2025
Est. Valuation
$2B
Total Funding Raised
$417.5M
Momentum Score
50 /100
Company Overview
Persona (Business/Productivity Software) is a cybersecurity company that provides a fully automated identity verification system designed to protect against theft and fraud, allowing businesses to easily customize and implement identity verification flows for any use case.
Sector
Cybersecurity
Verticals
Digital Identity, Compliance & Risk, RegTech, Workflow Automation
Business Model
B2B
Customer Profile
Usage-Based SaaS, Subscription SaaS, Government Contracts, Freemium, Services & Consulting
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Persona Comps
Public and private peers based on sector, stage, and business model.
Persona Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series D | Apr 30, 2025 | ||||
| Series C | Sep 15, 2021 | ||||
| Series B | May 4, 2021 | ||||
| Series A | Jan 28, 2020 | ||||
| Seed | Nov 1, 2018 |
Key People
Founding team and executive leadership
Persona Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Founders Fund | Series C, Series D |
| Chemistry VC | Series D |
| Hyphen Capital | Series B |
| Bond Capital | Series C, Series D |
| First Round Capital | Series D, Series A, Seed |
| Meritech Capital Partners | Series C |
| Index Ventures | Series C, Series D, Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 20, 2026
Integrated with ConnectID to aid age-compliance regulations.
- Mar 13, 2026
Launched a new tool for employee onboarding to combat fake candidates.
Persona Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Persona's valuation, stock price, and market status.
