Picnic
PrivateLast Round
VC Round
11/21/2025
Total Funding Raised
$1.6B
Momentum Score
25 /100
Company Overview
Picnic is a grocery retail company that offers an online supermarket platform for convenient and affordable grocery shopping, sourcing products from local suppliers and delivering them using electric vehicles.
Sector
Consumer & Commerce
Verticals
E-commerce, Mobile Commerce, Food Delivery, Last-Mile Delivery, D2C Brands
Business Model
B2C
Customer Profile
Freemium
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Picnic Comps
Public and private peers based on sector, stage, and business model.
Picnic Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | 11/21/2025 | ||||
| VC Round | 1/9/2024 | ||||
| Early Funding | 11/21/2023 | ||||
| Series D | 9/16/2021 | ||||
| Debt | 11/27/2019 | ||||
Series C | 11/27/2019 |
Key People
Founding team and executive leadership
Picnic Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| De Hoge Dennen | Series D, Series C, Series B |
| NPM Capital | Series D, VC Round, Early Funding, Series C, Series B |
| De Hoge Dennen Capital | Series B, Series C |
| FINCI | Series B, Series C |
| The Bill & Melinda Gates Foundation Trust | VC Round, Early Funding, Series D |
| Hoyberg | Series D, Series B, VC Round, Early Funding, Series C |
| 31Capital | Series D |
Market signals
Structured signals derived from secondary market and firmographic data.
- Sep 1, 2026
New hub planned for Rottendorf, Germany in September 2026.
- Jul 1, 2026
New hub planned for Magdeburg, Germany in July 2026.
Picnic Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Picnic's valuation, stock price, and market status.
