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Plan Forward

Plan Forward

Private
Westfield, IndianaEnterprise Softwarehttps://www.planforward.io/

Last Round

VC Round

Jan 7, 2025

Total Funding Raised

$4M

Company Overview

Plan Forward is a dental technology company that provides a software platform for dental practices to create, manage, and grow in-office membership plans for uninsured patients.

Sector

Enterprise Software

Verticals

Vertical SaaS, Patient Engagement, Revenue Cycle, Subscription Commerce

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Non-AI

Keywords

dental membership plansin-house dental plansdental membership platformdental practice softwaredental subscription modeldental practice managementdental SaaSpatient membership softwarerecurring revenue dentalDSOdental service organizationsdental billing automationinsurance alternativepatient retention softwaredirect primary care

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Plan Forward Comparables

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Plan Forward comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Smile Advantage
94%
DentalHQ
93%
BoomCloud
93%

Plan Forward Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundJan 7, 2025
SeedOct 10, 2023
SeedNov 16, 2022
SeedDec 9, 2020

Key People

Founding team and executive leadership

Megan Lohman

Founder Co-Chief Executive Officer

Founding Team

Plan Forward Investors

Notable investors and investment history

Plan Forward investors
InvestorRounds
Revere PartnersSeed
Elevate VenturesVC Round, Seed
IU VenturesSeed
Revere PartnersSeed
Flywheel FundVC Round

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 30, 2025

    Added Select Dental Management LLC as a customer.

  • Jul 30, 2025

    Added Tend, a dental company, as a customer.

Plan Forward Filings

SEC and related filings with document metadata.

Data table
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Plan Forward Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersWestfield, Indiana
Employee Range12
Year Founded2018
Last FundingJan 7, 2025

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