PlayShifu
PrivateLast Round
Debt
Jul 10, 2025
Est. Valuation
$59M
Total Funding Raised
$40.8M
Company Overview
PlayShifu is an edtech company, legally known as MobilizAR Technologies Pvt Ltd, that specializes in creating augmented reality (AR) based educational toys and games for children aged 4-12. Founded in 2016 by Vivek Goyal and Dinesh Advani, the company aims to make screen time more meaningful by merging physical play with digital interaction, a concept they term "phygital". Their product lines, which include Shifu Orboot, Plugo, and Tacto, are designed to build foundational STEM, geography, and critical thinking skills. The company is headquartered in Bengaluru, India, and has a global presence, selling its products in over 35 countries through its website, e-commerce platforms, and retail partnerships. PlayShifu is a venture-backed, Series B company, having raised significant funding from investors such as Inflexor Ventures, Chiratae Ventures, and Bharat Innovation Fund.
Sector
Media, Entertainment & Gaming
Verticals
AR/VR Experiences, Gaming, Consumer Electronics, D2C Brands
Business Model
B2C
Customer Profile
Hardware Sales
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
PlayShifu Comps
Public and private peers based on sector, stage, and business model.
PlayShifu Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Debt | Jul 10, 2025 | ||||
| Series C | Feb 22, 2024 | ||||
| Debt | Oct 18, 2021 | ||||
| Series B | Apr 6, 2021 | ||||
| Series A | Jul 25, 2019 | ||||
Pre Seed | Nov 9, 2017 |
PlayShifu Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Mitsubishi UFJ Financial Group | Debt |
| Bharat Innovation Fund | Series B, Series C, Series A |
| Athera Venture Partners | Series C |
| Chiratae Ventures | Series B, Series C, Series A, Pre Seed |
| VentureSoul Partners | Debt |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 1, 2026
Expanding consumer base across 35 markets.
- Oct 1, 2025
Expanding market reach from 40 to 50 markets worldwide.
PlayShifu Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about PlayShifu's valuation, stock price, and market status.
