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Plunge

Plunge

Private
Roseville, CaliforniaConsumer & Commercehttps://plunge.com/em-cgi/btag/

Last Round

Crowdfunding

Mar 11, 2025

Est. Valuation

$90M

Total Funding Raised

$1.3M

Company Overview

Plunge is a recreational goods company that manufactures and sells cold plunge tubs and saunas.

Sector

Consumer & Commerce

Verticals

D2C Brands, Sports & Fitness, Home & Lifestyle, Consumer Electronics

Business Model

B2B

Customer Profile

Hardware Sales, Hardware + Subscription

AI Layer

Non-AI

Keywords

cold plungeice bathhome saunacold immersion therapyathletic recoverycontrast therapycold plunge chillerwellness hardwarecommercial cold plungeD2C wellnesscorporate wellnessgym equipment

Historical Pricing

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Caplight Momentum Score

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Plunge Comparables

Compare Plunge with similar companies based on industry and business-model similarity.

Plunge comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Sun Home Saunas
83%
Lumi Therapy
74%
Sunlighten
68%

Plunge Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
CrowdfundingMar 11, 2025
VC RoundMay 2, 2022

Key People

Founding team and executive leadership

Ryan Duey

Co-Founder Chief Business Development Officer

Founding Team

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 11, 2025

    $1.3M raised via Wefunder

  • Jul 13, 2024

    Grew 19% QoQ, from 108 to 128 employees.

Plunge Filings

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Plunge filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Plunge's valuation, stock price, and market status.

Is Plunge a public or private company?

Plunge is a private company.

What is the current stock price of Plunge?

Plunge is a private company, so its shares have no public market price. Caplight tracks Plunge's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Plunge worth (valuation)?

Plunge's valuation is estimated at $90.0M based on funding round data.

Can I buy Plunge stock?

Plunge shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Plunge's last funding round?

Plunge's most recent funding round was Crowdfunding on March 11, 2025.

Who are the main investors in Plunge?

Investor information for Plunge is not publicly disclosed.

Will Plunge IPO soon?

No public IPO plans have been announced for Plunge.

How can I track Plunge secondary market activity?

Caplight tracks bids, offers, and trades in Plunge's shares on secondary markets.

Firmographic Details

HeadquartersRoseville, California
Employee Range180
Year Founded2020
Last FundingMar 11, 2025

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