Poplar

Private

New York City, New YorkConsumer & Commercehttps://heypoplar.com/

Last Round

Seed

May 27, 2020

Total Funding Raised

$2.1M

Company Overview

Poplar is a marketing technology company that provides a programmatic platform for businesses to create, automate, and measure personalized direct mail campaigns.

Sector

Consumer & Commerce

Verticals

Marketing, E-commerce, D2C Brands, Workflow Automation

Business Model

B2B

Customer Profile

Usage-Based SaaS, Subscription SaaS, Freemium

AI Layer

Application

Keywords

direct mail automationprogrammatic direct maildirect mail marketingDTC marketinge-commerce marketingdirect mail APImarketing automationlookalike modelingattribution reportingcustomer retentionprint-on-demanddirect mail softwareomnichannel marketingautomated direct maildirect mail tech

Historical Pricing

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Caplight Momentum Score

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Poplar Comps

Public and private peers based on sector, stage, and business model.

Poplar comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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Poplar Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
Seed	May 27, 2020

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Key People

Founding team and executive leadership

Teju Prabhakar

CEO

Executive Team

Poplar Investors

Notable investors and investment history

Poplar investors
Investor	Rounds
Ascension Ventures	Seed
Founders Factory	Seed
Super Ventures	Seed
Haatch	Seed
Fuel Ventures	Seed

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Market signals

Structured signals derived from secondary market and firmographic data.

Mar 4, 2026
Monthly visitors increased 47% MoM.
May 27, 2020
$2.1M raised in Seed round.

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Poplar Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
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Poplar Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersNew York City, New York

Employee Range7

Year Founded2016

Last FundingMay 27, 2020

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