Poppy Flowers

Poppy Flowers

Private
Charlottesville, VirginiaConsumer & Commercehttps://www.poppyflowers.com

Last Round

Series A

Nov 20, 2025

Total Funding Raised

$12.67M

Company Overview

Poppy Flowers is a technology-enabled, direct-to-consumer wedding florist that provides custom floral designs. The company operates a platform that offers transparent pricing and connects customers with a nationwide network of over 800 floral designers. By sourcing flowers directly from eco-friendly, Fair Trade, and Rainforest Alliance certified farms, Poppy Flowers aims to make high-quality wedding florals more affordable and accessible. Founded in 2019 by Cameron Hardesty, the company has developed a proprietary online tool to streamline the process from initial style quiz to final installation, serving thousands of weddings across the United States. The company is venture-backed, having raised multiple funding rounds to support its growth.

Sector

Consumer & Commerce

Verticals

E-commerce, D2C Brands, Event Management, Home & Lifestyle

Business Model

B2C

Customer Profile

Marketplace Commission, Services & Consulting, Subscription SaaS

AI Layer

Non-AI

Keywords

wedding flowerswedding floristfloral marketplaceonline floristfarm-direct flowerswedding floral designD2C floristlocal floral designersDIY flower kitsflower subscriptionflower box subscriptionfloral planning tool

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Poppy Flowers Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Poppy Flowers Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series ANov 20, 2025
Series A ExtensionJun 9, 2025
Series ANov 21, 2023
SeedFeb 1, 2021
AcceleratorJul 13, 2020

Poppy Flowers Investors

Notable investors and investment history

InvestorRounds
Wakestream VenturesSeries A
Front Porch Venture PartnersSeries A
TechstarsSeed, Series A, Accelerator
Angeles InvestorsSeries A
Virginia Venture PartnersSeries A
Front Porch VenturesSeries A
i.d.e.a. FundSeries A, Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Feb 1, 2026

    Reached a network of 1,000 freelance designers across the US.

  • Feb 1, 2026

    Served over 6,000 couples.

Poppy Flowers Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Poppy Flowers Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersCharlottesville, Virginia
Employee Range54
Year Founded2019
Last FundingNov 20, 2025

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