Primary

Private

New York City, New YorkConsumer & Commercehttps://www.primary.com/

Last Round

Series C

Extension

Jul 27, 2023

Total Funding Raised

$62.5M

Company Overview

Primary is an e-commerce company that operates an internet-first brand offering multi-category, gender-neutral apparel for babies and kids.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Fashion & Beauty, Home & Lifestyle

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Non-AI

Keywords

children's clothingdirect-to-consumerDTCgender-neutral clothingkids apparelbaby clothese-commerceaffordable basicslogo-free clothingonline apparel storechildren's fashionkids basicsdurable kids clothes

Historical Pricing

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Caplight Momentum Score

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Primary Comps

Public and private peers based on sector, stage, and business model.

Primary comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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Primary Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
Series C Extension	Jul 27, 2023
Debt	Feb 25, 2021
Series C	Sep 26, 2019
Series B	Feb 14, 2018
Series A	Jun 14, 2016
Seed	Mar 31, 2015

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Key People

Founding team and executive leadership

Galyn Bernard

Co-Founder Co-CEO

Founding Team

Primary Investors

Notable investors and investment history

Primary investors
Investor	Rounds
Grace Beauty Capital	Series C
U.S. Venture Partners	Series B, Series A, Series C
Harrison Metal	Seed
Horizon Technology Finance Corporation	Debt
Homebrew	Series B, Series C, Seed
Harrison Metal Capital	Series B, Seed

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Primary Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
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Primary Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersNew York City, New York

Employee Range461

Year Founded2014

Last FundingJul 27, 2023

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