Primary
PrivateLast Round
Series C
Extension
Jul 27, 2023
Total Funding Raised
$62.5M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
Primary is an e-commerce company that operates an internet-first brand offering multi-category, gender-neutral apparel for babies and kids.
Sector
Consumer & Commerce
Verticals
D2C Brands, E-commerce, Fashion & Beauty, Home & Lifestyle
Business Model
B2C
Customer Profile
Hardware Sales
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Primary Comparables
Compare Primary with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Tea Collection | 85% | |
| Kate Quinn | 82% | |
| Monica + Andy | 81% | |
Primary Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series C Extension | Jul 27, 2023 | ||||
| Debt | Feb 25, 2021 | ||||
| Series C | Sep 26, 2019 | ||||
| Series B | Feb 14, 2018 | ||||
| Series A | Jun 14, 2016 | ||||
Seed | Mar 31, 2015 |
Primary Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Grace Beauty Capital | Series C |
| U.S. Venture Partners | Series B, Series A, Series C |
| Harrison Metal | Seed |
| Horizon Technology Finance Corporation | Debt |
| Homebrew | Series B, Series C, Seed |
| Harrison Metal Capital | Series B, Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Aug 1, 2026
Open roles increased to 77, 2.4x the trailing average.
- Jul 20, 2026
Open roles increased to 75, 16% of headcount.
Primary Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Primary's valuation, stock price, and market status.