Primer
PrivateLast Round
Series C
May 20, 2026
Est. Valuation
$425M
Total Funding Raised
$173.39M
Momentum Score
25 /100
Company Overview
Primer (Financial Software) is a fintech company that offers an automated payment ecosystem to streamline and enhance both front and backend payment processes for online merchants, helping them improve authorization rates, lower costs, and enter new markets.
Sector
FinTech
Verticals
Digital Payments, Low-Code/No-Code, Workflow Automation, API Management, Data Integration
Business Model
B2B
Customer Profile
Usage-Based SaaS, Subscription SaaS, Freemium
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Primer Comps
Public and private peers based on sector, stage, and business model.
Primer Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series C | May 20, 2026 | ||||
| VC Round | Nov 7, 2023 | ||||
| Series B | Oct 18, 2021 | ||||
| Series A | Nov 30, 2020 | ||||
| Seed | May 11, 2020 | ||||
Pre Seed | Jan 1, 2020 |
Key People
Founding team and executive leadership
Primer Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Kima Ventures | Seed, Pre Seed |
| Peak XV Partners | Series C |
| ICONIQ Growth | Series B |
| RTP Global | Series A, Series B |
| Sofina S.A. | Series C |
| Speedinvest | Series A, Seed, Series B, Pre Seed, Series C |
| Balderton Capital | Series A, Series B, Series C, Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 20, 2026
$100M round led by Sofina S.A.
- Apr 15, 2026
Acceptance platform now processes 10 million transactions daily.
Primer Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Primer's valuation, stock price, and market status.
