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Propensity

Propensity

Private
United StatesEnterprise Softwarehttps://www.propensity.com/

Last Round

Seed

Mar 17, 2020

Total Funding Raised

$1.35M

Company Overview

Propensity is a software company that provides an account-based marketing (ABM) platform with contact-level attribution to help B2B teams target customers, run omnichannel campaigns, and generate sales leads.

Sector

Enterprise Software

Verticals

Marketing, Digital Advertising, Sales Enablement, Business Intelligence

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

account-based marketingABMintent dataB2B marketing softwarepredictive analyticsmarketing orchestrationlead generationdemand generationAI marketingmartechmulti-channel advertisingsales enablementAI agentgrowth marketingB2B SaaS

Historical Pricing

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Caplight Momentum Score

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Propensity Comparables

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Propensity comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Influ2
84%
N.Rich
83%
Warmly
80%

Propensity Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedMar 17, 2020
GrantOct 17, 2018

Key People

Founding team and executive leadership

Carla Vanderhoof

Co-Founder, CDO & Head of Product, Co-Founder, Chief Design Officer, Co-Founder, Chief Creative Officer, Co-Founder, Creative Director

Founding Team

Sumner Vanderhoof

Co-founder CEO

Founding Team

Propensity Investors

Notable investors and investment history

Propensity investors
InvestorRounds
Millworks FundSeed
MassChallenge IsraelGrant
2048 VenturesSeed
eCoast AngelsSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Dec 1, 2025

    Named one of the top 3 ABM platforms within 2 years.

  • Mar 17, 2020

    $1.3M round led by 2048 Ventures

Propensity Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Propensity Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Propensity's valuation, stock price, and market status.

Firmographic Details

HeadquartersUnited States
Employee Range55
Year Founded2017
Last FundingMar 17, 2020

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