Propensity
PrivateLast Round
Seed
Mar 17, 2020
Total Funding Raised
$1.35M
Momentum Score
50 /100
Company Overview
Propensity is a software company that provides an account-based marketing (ABM) platform with contact-level attribution to help B2B teams target customers, run omnichannel campaigns, and generate sales leads.
Sector
Enterprise Software
Verticals
Marketing, Business Intelligence, Sales Enablement, Digital Advertising, Personalization
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting, Usage-Based SaaS, Freemium
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Propensity Comps
Public and private peers based on sector, stage, and business model.
Propensity Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Mar 17, 2020 | ||||
| Grant | Oct 17, 2018 |
Key People
Founding team and executive leadership
Propensity Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| MassChallenge | Grant |
| 2048 Ventures | Seed |
| eCoast Angels | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Dec 1, 2025
Named one of the top 3 ABM platforms within 2 years.
Propensity Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Propensity's valuation, stock price, and market status.
