Props
PrivateLast Round
VC Round
Apr 30, 2020
Est. Valuation
$137.6M
Total Funding Raised
$24M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Props is a performance-based creator marketing platform that helps brands acquire new customers by combining creator storytelling with precision-targeted paid media.
Sector
Consumer & Commerce
Verticals
Creator Economy, Digital Advertising, Influencer Marketing, User-Generated Content, Marketing
Business Model
B2B
Customer Profile
Services & Consulting, Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Props Comparables
Compare Props with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Social Native | 80% | |
| Agentio | 73% | |
| Insense | 71% | |
Props Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Apr 30, 2020 | ||||
| Initial Coin Offering | Dec 21, 2017 | ||||
| Strategic | Sep 1, 2017 |
Key People
Founding team and executive leadership
Props Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| GSR Markets | VC Round |
| Union Square Ventures | Initial Coin Offering, Strategic, VC Round |
| Comcast Ventures | Strategic |
| Borderless Capital | VC Round |
| Notation Capital | Strategic, Initial Coin Offering |
| BlockTower Capital | Strategic |
| KR1 | Strategic |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 15, 2026
Monthly visitors grew 173% MoM, reaching 16.5K.
- Jan 9, 2026
Grew 18% QoQ, from 34 to 40 employees.
Props Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Props's valuation, stock price, and market status.