Proto Inc.

Proto Inc.

Private
Los Angeles, CaliforniaTelecommunications & Networkinghttps://www.protohologram.com

Last Round

VC Round

Dec 1, 2023

Total Funding Raised

$20M

Company Overview

Proto Inc. is a technology company that has developed a holographic communications platform. The platform includes hardware, software, and an app ecosystem for 'holoportation,' allowing users to be beamed in real-time to a Proto device anywhere in the world. The company's products include the life-sized Proto Epic and a smaller, tabletop version called the Proto M. These devices are used for interactive communication in various sectors, including enterprise, education, retail, healthcare, and entertainment. The company, formerly known as PORTL, rebranded to Proto in March 2022. It has received venture capital funding and is backed by investors and celebrities.

Sector

Telecommunications & Networking

Verticals

AR/VR Hardware, Digital Advertising, Cloud Communications, Enterprise Communication, Content Creation

Business Model

B2B

Customer Profile

Hardware Sales, Hardware + Subscription, Services & Consulting, Government Contracts

AI Layer

Application

Keywords

holographic communicationholographic displayhologram boxholoportationlife-size hologramholographic advertisinginteractive hologramdigital-out-of-homeDOOHAI hologramdigital humancloud content managementhologram hardwareenterprise communicationhologram rental

Historical Pricing

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Proto Inc. Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Proto Inc. Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
VC RoundDec 1, 2023
DebtDec 21, 2022
StrategicDec 20, 2022
Series ANov 18, 2021
SeedOct 30, 2020

Key People

Founding team and executive leadership

Doug Barry

Co-Founder, Chief Operating Officer & Co-Chief Financial Officer

Founding Team

Todd Bouman

Chief Executive Officer

Executive Team

Steven Hammersly

CFO, Board Member

Executive Team

Proto Inc. Investors

Notable investors and investment history

InvestorRounds
Structure CapitalSeries A
Cartan CapitalVC Round
Christie's VenturesVC Round, Strategic
True Capital ManagementVC Round, Seed, Series A
Western Technology InvestmentDebt

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 24, 2026

    Partnered with Hologram Media Network to launch a holographic ad network in Simon Malls.

  • Feb 1, 2026

    Hologram booths deployed at a major Hindu event in India.

Proto Inc. Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Proto Inc. Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersLos Angeles, California
Employee Range72
Year Founded2019
Last FundingDec 1, 2023

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