Provenance
PrivateLast Round
Series A
Extension
May 15, 2024
Total Funding Raised
$18.22M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
Provenance is a sustainability marketing and compliance SaaS company that provides technology for brands and retailers to validate, manage, and communicate their social and environmental impact claims to consumers.
Sector
Enterprise Software
Verticals
Supply Chain, ESG Analytics, Fashion & Beauty
Business Model
B2B
Customer Profile
Subscription SaaS
AI Layer
Infrastructure
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Provenance Comparables
Compare Provenance with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Green Story | 84% | |
| retraced | 83% | |
| Seedtrace | 82% | |
Provenance Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A Extension | May 15, 2024 | ||||
| Early Funding | May 15, 2024 | ||||
| Early Funding | Mar 7, 2022 | ||||
| Grant | Jun 30, 2020 | ||||
| Seed | Jul 19, 2018 | ||||
Seed | Jun 1, 2018 |
Key People
Founding team and executive leadership
Provenance Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| S4S Ventures | Early Funding, Series A Extension |
| Plug and Play Tech Center | Seed |
| Working Capital Fund | Seed |
| Humanity United | Seed |
| Angel Academe | Seed, Early Funding, Series A Extension |
| Merian Ventures | Seed |
| Innovate UK | Early Funding |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 14, 2026
Now used by over 300 brands and retailers globally.
- Apr 14, 2026
Company recognized as a B Corp-certified social enterprise.
Provenance Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Provenance's valuation, stock price, and market status.