Provenance
PrivateLast Round
Grant
May 15, 2024
Total Funding Raised
$11.92M
Momentum Score
25 /100
Company Overview
Provenance is a B2B SaaS platform focused on sustainability marketing and compliance. It provides technology for consumer packaged goods (CPG) brands and retailers to validate, manage, and communicate their social and environmental impact claims to consumers at the point of sale. The platform uses AI and blockchain technology to ensure claims are accurate and substantiated, helping businesses build trust, increase sales with eco-conscious shoppers, and mitigate the risk of 'greenwashing' amid growing regulatory pressure.
Sector
Enterprise Software
Verticals
Compliance & Risk, ESG Analytics, Marketing, Retail Technology
Business Model
B2B
Customer Profile
Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Provenance Comps
Public and private peers based on sector, stage, and business model.
Provenance Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Grant | May 15, 2024 | ||||
| Series A Extension | May 15, 2024 | ||||
| Series A | Mar 7, 2022 | ||||
| Grant | Jun 30, 2020 | ||||
| Seed | Jul 19, 2018 | ||||
Seed | Jul 11, 2017 |
Key People
Founding team and executive leadership
Provenance Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| S4S Ventures | Series A Extension |
| Humanity United | Seed |
| Angel Academe | Seed, Series A Extension |
| Plug & Play Ventures | Seed |
| Merian Ventures | Seed |
| Innovate UK | Grant |
| Nordic Eye | Series A Extension, Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 14, 2026
Now used by over 300 brands and retailers globally.
- Apr 14, 2026
Company recognized as a B Corp-certified social enterprise.
Provenance Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Provenance's valuation, stock price, and market status.
