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Provi

Provi

Private
Chicago, IllinoisConsumer & Commercehttps://www.provi.com/

Last Round

Early Stage

VC

Jun 11, 2026

Est. Valuation

$750M

Total Funding Raised

$151.4M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Provi is a B2B e-commerce company that provides a wholesale alcohol marketplace platform connecting bars, restaurants, and retailers with distributors and suppliers.

Sector

Consumer & Commerce

Verticals

E-commerce, Digital Payments, Vertical SaaS, Supply Chain

Business Model

B2B

Customer Profile

Subscription SaaS, Marketplace Commission, Payment Processing Fee, Data as a Service

AI Layer

Non-AI

Keywords

B2B marketplacealcohol distributionwholesale orderingliquor industry techB2B paymentsalcohol e-commercebev-alc techdigital procurementwholesale e-commercesupply chain softwarevertical SaaSmarket intelligenceomnichannel strategythree-tier system

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Provi Comparables

Compare Provi with similar companies based on industry and business-model similarity.

Provi comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
LibDib
77%
Fintech
76%
Vermont Information Processing
72%

Provi Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Early Stage VCJun 11, 2026
Series CSep 21, 2021
Series BFeb 1, 2021
Series AApr 1, 2020
SeedMay 17, 2018
Seed
Jan 20, 2017

Key People

Founding team and executive leadership

Taylor Katzman

Founder & CEO

Founding Team

Bob Robbins

President & Chief Operating Officer

Executive Team

Kevin Price

Chief Financial Officer

Executive Team

Provi Investors

Notable investors and investment history

Provi investors
InvestorRounds
Interplay VenturesSeries A
FlybridgeSeries C
gener8torAccelerator
Nosara CapitalSeries C, Series B, Series A
Ludlow VenturesSeries C, Seed
Multiplier CapitalSeries C
D1 Capital PartnersSeries C

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 11, 2026

    $17M raised in early stage VC funding.

  • Mar 2, 2026

    Enterprise Plus expands beverage management platform for complex procurement.

Provi Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Provi Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Provi's valuation, stock price, and market status.

Firmographic Details

HeadquartersChicago, Illinois
Employee Range277
Year Founded2016
Last FundingJun 11, 2026

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