Pura
PrivateLast Round
Seed
Feb 20, 2020
Total Funding Raised
$4.46M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Pura is a consumer electronics company that provides an app-controlled smart home fragrance diffuser system and a marketplace for premium brand fragrances.
Sector
Consumer & Commerce
Verticals
D2C Brands, Consumer Electronics, Subscription Commerce, Home & Lifestyle
Business Model
B2C
Customer Profile
Hardware + Subscription, Hardware Sales
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Pura Comparables
Compare Pura with similar companies based on industry and business-model similarity.
Pura Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Feb 20, 2020 | ||||
| Crowdfunding | Dec 17, 2015 |
Key People
Founding team and executive leadership
Pura Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Break Trail Ventures | Seed |
| Kickstart | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Mar 6, 2026
Launched a new fragrance collection inspired by girls fighting for education.
- Jan 1, 2026
Recognized by Inc. and Utah Business as a top employer.
Pura Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Pura's valuation, stock price, and market status.