Pura
PrivateLast Round
Seed
Feb 20, 2020
Total Funding Raised
$4.46M
Momentum
Top 5%
of companies Caplight tracks
Company Overview
Pura is a consumer electronics company that provides an app-controlled smart home fragrance diffuser system and a marketplace for premium brand fragrances.
Sector
Consumer & Commerce
Verticals
D2C Brands, Subscription Commerce, Home & Lifestyle, Consumer Electronics, IoT Hardware
Business Model
B2C
Customer Profile
Hardware + Subscription, Subscription SaaS, Hardware Sales
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Pura Comparables
Compare Pura with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Aera | 90% | |
| Prolitec Inc. | 87% | |
| Moodo | 84% | |
Pura Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Feb 20, 2020 | ||||
| Crowdfunding | Dec 17, 2015 |
Key People
Founding team and executive leadership
Pura Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Break Trail Ventures | Seed |
| Tamarak Capital | Seed |
| Kickstart | Seed |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 27, 2026
Partnerships include Curio, Anthropologie, and Disney.
- Apr 27, 2026
Cited by Utah Business as a top workplace.
Pura Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Pura's valuation, stock price, and market status.