Purple
PrivateLast Round
Series B
Oct 31, 2023
Total Funding Raised
$39.77M
Momentum
Top 50%
of companies Caplight tracks
Company Overview
Purple is an indoor location services company that provides a cloud-based platform for guest WiFi, digital wayfinding, and visitor analytics.
Sector
Enterprise Software
Verticals
Marketing, Customer Experience, Retail Technology, Network Analytics, Wireless Infrastructure
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting, Usage-Based SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Purple Comparables
Compare Purple with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Cloud4Wi | 90% | |
| Constellation Software Inc. | 90% | |
| GoZone WiFi | 85% |
Purple Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Oct 31, 2023 | ||||
| Growth Equity | Jun 30, 2021 | ||||
| Debt | Sep 22, 2016 | ||||
| Debt | Aug 1, 2016 | ||||
| Series A | Jan 14, 2015 |
Key People
Founding team and executive leadership
Purple Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| BGF | Series B |
| Juno Capital | Series A |
| The Riverside Company | Growth Equity |
| Juno Capital | Series A |
| Growth Lending | Debt |
| BOOST&Co | Debt |
| William Currie Group | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 19, 2026
Added Elywag as a customer.
- May 19, 2026
Added Stonegateinvestors, a real estate/investment startup, as a customer.
Recent news
Latest coverage and updates
- signs_new_clientOct 15, 2026
On Oct 15th '26, Purple WiFi Ltd. signs Meydenbauer Center as a client to provide paid WiFi for premium event connectivity in Washington under a three-year agreement.
- signs_new_clientOct 12, 2026
Purple WiFi Ltd. signs University of New Brunswick as a new client in Canada on Oct 12th '26
- signs_new_clientOct 8, 2026
Purple WiFi Ltd. signs YVR as a new guest WiFi client in Canada on Oct 8th '26
- signs_new_clientOct 5, 2026
Purple WiFi Ltd. signs Murray State University as a new client under a five-year PSK WiFi agreement in Kentucky on Oct 5th '26
- signs_new_clientSep 30, 2026
Purple WiFi Ltd. signed new client UBC on Sep 30th '26.
Purple Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
Filing documents are not displayed on this public page. Request access to learn about available coverage.
Request accessFrequently Asked Questions
Common questions about Purple's valuation, stock price, and market status.
Is Purple a public or private company?
Purple is a private company.
What is the current stock price of Purple?
Purple is a private company, so its shares have no public market price. Caplight tracks Purple's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Purple worth (valuation)?
Valuation information for Purple is not publicly available.
Can I buy Purple stock?
Purple shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Purple's last funding round?
Purple's most recent funding round was Series B on October 31, 2023.
Who are the main investors in Purple?
Key investors in Purple include BGF, The Riverside Company, Growth Lending, BOOST&Co, William Currie Group.
Will Purple IPO soon?
No public IPO plans have been announced for Purple.
How can I track Purple secondary market activity?
Caplight tracks bids, offers, and trades in Purple's shares on secondary markets.