Purple
PrivateLast Round
Series B
Oct 31, 2023
Total Funding Raised
$39.77M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
Purple is an indoor location services company that provides a cloud-based platform for guest WiFi, digital wayfinding, and visitor analytics.
Sector
Enterprise Software
Verticals
Marketing, Customer Experience, Retail Technology, Network Analytics, Wireless Infrastructure
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting, Usage-Based SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Purple Comparables
Compare Purple with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Cloud4Wi | 90% | |
| Constellation Software Inc. | 90% | |
| GoZone WiFi | 85% | |
Purple Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Oct 31, 2023 | ||||
| Growth Equity | Jun 30, 2021 | ||||
| Debt | Sep 22, 2016 | ||||
| Debt | Aug 1, 2016 | ||||
| Series A | Jan 14, 2015 |
Key People
Founding team and executive leadership
Purple Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| BGF | Series B |
| Juno Capital | Series A |
| The Riverside Company | Growth Equity |
| Juno Capital | Series A |
| Growth Lending | Debt |
| BOOST&Co | Debt |
| William Currie Group | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 19, 2026
Added Elywag as a customer.
- May 19, 2026
Added Stonegateinvestors, a real estate/investment startup, as a customer.
Purple Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Purple's valuation, stock price, and market status.