Purple
PrivateLast Round
Series B
Oct 31, 2023
Total Funding Raised
$24.8M
Company Overview
Purple is a software company that develops an indoor location services platform for physical venues. The platform provides guest WiFi, interactive maps, and analytics to help businesses enhance visitor experiences, optimize staff efficiency, and increase revenue. Started in 2012, the company's hardware-agnostic solution turns physical locations into intelligent spaces by capturing data and providing analytics.
Sector
AI, Data & Cloud Infrastructure
Verticals
Business Intelligence, Customer Experience, Network Analytics, Marketing
Business Model
B2B
Customer Profile
Subscription SaaS, Freemium, Services & Consulting
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Purple Comps
Public and private peers based on sector, stage, and business model.
Purple Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series B | Oct 31, 2023 | ||||
| Debt | Sep 22, 2016 | ||||
| Series A | Jan 14, 2015 |
Key People
Founding team and executive leadership
Purple Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| BGF | Series B |
| Juno Capital | Series A |
| BOOST&Co | Debt |
| William Currie Group | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Feb 23, 2026
Hiring for VP of Consumer Growth to lead 'Purple ConneX' app strategy.
- Feb 20, 2026
Tom Smith appointed as the new Regional Growth Director.
Purple Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Purple's valuation, stock price, and market status.
