Purple Style Labs

Purple Style Labs

Private
Mumbai, MaharashtraConsumer & Commercehttps://www.purplestylelabs.com

Last Round

Series E

Mar 1, 2025

Est. Valuation

$400M

Total Funding Raised

$73.65M

Company Overview

Purple Style Labs (PSL) is an omnichannel luxury fashion house founded in 2015 by Abhishek Agarwal and based in Mumbai, India. The company operates as a platform for high-end Indian designer wear, with a significant online presence and over 15 physical retail stores in major Indian cities and London. In 2018, PSL acquired its flagship brand, "Pernia's Pop-Up Shop," and has since scaled it significantly. The company is venture-backed, having raised over $78 million through multiple funding rounds, including a Series E in March 2025. PSL aims to expand its global footprint, with plans for an Initial Public Offering (IPO) in 2026.

Sector

Consumer & Commerce

Verticals

Fashion & Beauty, E-commerce, D2C Brands, Home & Lifestyle, Retail Technology

Business Model

B2C

Customer Profile

Marketplace Commission, Services & Consulting

AI Layer

Non-AI

Keywords

indian luxury fashionluxury fashion marketplaceomnichannel retailhouse of brandsindian designer wearfashion e-commerceindian bridal wearethnic wearexperience centersdesigner brand acquisitionluxury retailD2C fashionluxury menswearluxury home decorretail technology

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Purple Style Labs Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Purple Style Labs Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series EMar 1, 2025
Series DNov 20, 2023
Series CApr 13, 2023
DebtSep 14, 2022
Series BJun 27, 2022
VC Round
Mar 13, 2020

Key People

Founding team and executive leadership

Umesh Choudhary

Chief Financial Officer

Executive Team

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 1, 2025

    Job posting reveals parent company relationship with Pernia's Pop-Up Shop.

  • Mar 13, 2025

    Leased a new location in South Mumbai, India for Rs 10 lakh per day.

Purple Style Labs Filings

SEC and related filings with document metadata.

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Purple Style Labs Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersMumbai, Maharashtra
Employee Range393
Year Founded2015
Last FundingMar 1, 2025

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