Rabitat
PrivateLast Round
Series A
Jun 23, 2025
Total Funding Raised
$5M
Company Overview
Rabitat is a Delhi-based, direct-to-consumer (D2C) parenting essentials brand founded in 2019 by brothers Sumit and Siddharth Suneja. The company was launched under their parent firm, Merlin Brands, to address a market gap for a homegrown, premium-quality Indian brand for children's products. Rabitat offers a wide range of items including BPA-free drinkware, foodware, school bags, and organic bedding for children from newborns to six years old. The brand emphasizes safety, innovative design, and functionality, with its products being internationally certified. Rabitat has a strong omnichannel presence, selling through its own website, major e-commerce platforms like Amazon and FirstCry, and offline through retailers such as Hamleys and Mothercare. The company has raised $5 million in a Series A funding round to fuel product innovation and expand its distribution network.
Sector
Consumer & Commerce
Verticals
E-commerce, D2C Brands
Business Model
B2C
Customer Profile
Hardware Sales
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Rabitat Comps
Public and private peers based on sector, stage, and business model.
Rabitat Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Jun 23, 2025 | ||||
| Seed | May 30, 2024 |
Rabitat Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| A.Capital | Series A |
| Accurize StartGrowers | Series A |
| RPSG Capital Ventures | Seed, Series A |
| Eagle Venture Fund | Series A |
| Capital-A | Series A |
| AG Ventures Ltd | Series A |
| DSG Consumer Partners | Series A |
Market signals
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- Jun 23, 2025
$5M round completed.
Rabitat Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
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