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Ritual

Ritual

Private
Los Angeles, CaliforniaConsumer & Commercehttps://ritual.com

Last Round

Series B

Feb 5, 2019

Est. Valuation

$40M

Total Funding Raised

$40.3M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Ritual is a health and wellness company that manufactures and sells traceable, scientifically-backed vitamin and mineral supplements.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, E-commerce, Supply Chain Tracking, Clinical Trials

Business Model

B2C

Customer Profile

Subscription SaaS, Hardware Sales

AI Layer

Non-AI

Keywords

vitamin subscriptiontraceable ingredientsmultivitaminsdirect-to-consumerD2Cprenatal vitaminssubscription commercenutraceuticalsclean labelsupply chain transparencywomen's healthpostnatal vitaminsvegan vitaminsgut healthprotein powderB Corpclinical trialsomnichannel retail

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Caplight Momentum Score

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Ritual Comparables

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Ritual comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Seed Health
86%
Perelel
86%
GEM
84%

Ritual Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BFeb 5, 2019
Series AAug 1, 2017
SeedOct 19, 2016
SeedMay 10, 2016

Key People

Founding team and executive leadership

Avia Y.

CFO COO

Executive Team

Ritual Investors

Notable investors and investment history

Ritual investors
InvestorRounds
New Enterprise Associates (NEA)Seed
Forerunner VenturesSeries B, Series A, Seed
Upfront VenturesSeed, Series A
Founders FundSeries B, Series A
Norwest Venture PartnersSeed, Series A, Series B
NextView VenturesSeries B
Rivet VenturesSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 10, 2026

    Trusted by hundreds of thousands of customers.

  • Feb 5, 2019

    $25M round led by Norwest Venture Partners

Ritual Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Ritual Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Ritual's valuation, stock price, and market status.

Firmographic Details

HeadquartersLos Angeles, California
Employee Range239
Year Founded2015
Last FundingFeb 5, 2019

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