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Rokt

Rokt

Private
New York City, New YorkConsumer & Commercehttps://rokt.com

Last Round

IPO

Jan 28, 2026

Est. Valuation

$7.2B

Total Funding Raised

$487M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Rokt is an ecommerce technology company that provides AI-driven personalization and marketing solutions to optimize the transaction moment for online retailers.

Sector

Consumer & Commerce

Verticals

E-commerce, Digital Advertising, Retail Technology, Personalization

Business Model

B2B2C

Customer Profile

Revenue Share, Marketplace Commission, Subscription SaaS

AI Layer

Application

Keywords

commerce mediatransactional marketingretail mediacheckout personalizationAI personalizationecommerce advertisingretail media networkadtechmartechperformance marketingconversion optimizationcustomer lifetime valuecustomer data platformCDPupsell technology

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

Rokt Comparables

Compare Rokt with similar companies based on industry and business-model similarity.

Rokt comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Mastercard
76%
Mirakl
72%
Moloco
64%

Rokt Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
IPOJan 28, 2026
SecondaryJan 16, 2025
SecondaryDec 4, 2022
Series EDec 16, 2021
Series DOct 26, 2020
Series C
Oct 30, 2019

Key People

Founding team and executive leadership

Clay Schubiner

Co-Founder & Chief Technology Officer, Rokt Catalog

Founding Team

Bruce Buchanan

CEO

Executive Team

Zoya C.

Operations Associate - Office of the CEO

Executive Team

Terry B.

President Chief Operating Officer

Executive Team

Rokt Investors

Notable investors and investment history

Rokt investors
InvestorRounds
Whale Rock Capital ManagementSeries E, IPO
Hostplus Superannuation FundSeries E
Arrowroot Capital ManagementSeries E
TDM Growth PartnersIPO, Series D, Series C
Morgan StanleyIPO
Square Peg CapitalSecondary, Series D, Series E, Series C, Series B, IPO, Series A
Pavilion CapitalSeries E

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 29, 2026

    Grew 19% QoQ, from 757 to 904 employees.

  • May 5, 2026

    Achieved ISO 27001 and SOC 2 certification.

Recent news

Latest coverage and updates

  • signs_new_clientOct 8, 2026

    Fanatics Inc. selects Rokt to deliver AI-powered relevance for sports fans around the world, making Fanatics Inc. a new client of Rokt.

  • attends_eventOct 8, 2026

    Rokt participates in eight panel discussions during Advertising Week New York 2026 at The Penn District in New York in Oct '26.

  • recognized_asAug 25, 2026

    In New York on Aug 25th '26, AdExchanger names Rokt a finalist for the AdExchanger Awards in the AI Innovator - Commerce Media category, recognizing its Rokt Brain technology among leading commerce media innovations.

  • recognized_asAug 25, 2026

    AdExchanger names Rokt a finalist for its 2026 AI Innovator Award in Commerce Media on Aug 25th '26.

  • hiresAug 20, 2026

    After serving as PR and Media Manager for the Consulate General of the Kingdom of the Netherlands at Expo 2025 in Osaka, Aki Noguchi rejoins Rokt as Marketing Manager for Rokt Japan in its Tokyo office.

Rokt Filings

Explore SEC and related filing metadata, where available.

Rokt filings preview — column headings only; records require access
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Frequently Asked Questions

Common questions about Rokt's valuation, stock price, and market status.

Is Rokt a public or private company?

Rokt is a private company.

What is the current stock price of Rokt?

Rokt is a private company, so its shares have no public market price. Caplight tracks Rokt's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Rokt worth (valuation)?

Rokt's valuation is estimated at $7.2B based on funding round data.

Can I buy Rokt stock?

Rokt shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Rokt's last funding round?

Rokt's most recent funding round was IPO on January 28, 2026.

Who are the main investors in Rokt?

Key investors in Rokt include TDM Growth Partners, Morgan Stanley, Square Peg Capital, MA Growth Ventures, Wellington Management.

Will Rokt IPO soon?

No public IPO plans have been announced for Rokt.

How can I track Rokt secondary market activity?

Caplight tracks bids, offers, and trades in Rokt's shares on secondary markets.

Firmographic Details

HeadquartersNew York City, New York
Employee Range604
Year Founded2012
Last FundingJan 28, 2026

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