Rokt
PrivateLast Round
IPO Announced
Jan 28, 2026
Est. Valuation
$7.2B
Total Funding Raised
$487M
Company Overview
Rokt is an eCommerce technology company that enhances the customer buying experience by integrating marketing into the transaction moment, connecting advertisers with customers through native ads at critical points in the purchasing process to boost revenue and improve engagement.
Sector
Consumer & Commerce
Verticals
Digital Advertising, E-commerce, Personalization, Marketing, Customer Experience
Business Model
B2B
Customer Profile
Revenue Share, Marketplace Commission, Usage-Based SaaS, Subscription SaaS, Payment Processing Fee
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Rokt Comps
Public and private peers based on sector, stage, and business model.
Rokt Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| IPO Announced | Jan 28, 2026 | ||||
| Secondary | Jan 16, 2025 | ||||
| Secondary | Dec 5, 2022 | ||||
| Series E | Dec 16, 2021 | ||||
| Series D | Oct 26, 2020 | ||||
Series C | Oct 30, 2019 |
Key People
Founding team and executive leadership
Rokt Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Whale Rock Capital Management | Series E, IPO |
| Arrowroot Capital Management | Series E |
| TDM Growth Partners | IPO, Series D, Series C |
| Morgan Stanley | IPO |
| Square Peg Capital | Series B, Series A, Secondary |
| Pavilion Capital | Series E |
| Janchor Partners | Secondary, Series C, Series D |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 7, 2026
Named to Financial Times' Fastest Growing Companies list.
- Apr 1, 2026
New product 'Aftersell' revealed via job posting.
Rokt Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation | Sign Up to view | Mock Valuation |
Frequently Asked Questions
Common questions about Rokt's valuation, stock price, and market status.
