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Benny

Benny

Private
Madison, WisconsinFinTechhttps://rootedlending.com/

Last Round

Seed

Jul 1, 2023

Total Funding Raised

$3.5M

Company Overview

Benny is a financial services company that provides an ESPP financing platform to help employees of publicly traded companies maximize their Employee Stock Purchase Plan benefits.

Sector

FinTech

Verticals

Lending & Credit, Wealth Management, Personal Finance, HR

Business Model

B2C

Customer Profile

Payment Processing Fee

AI Layer

Non-AI

Keywords

ESPP financingEmployee Stock Purchase PlanESPPequity compensationfintech lenderemployee benefitswealth buildingshort-term creditstock purchase loanfinancial literacypersonal liquiditybenefit utilizationsalary advanceemployee perks

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Benny Comparables

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Benny comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Lendtable
78%
Carver Edison
70%
Liquid Stock
57%

Benny Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedJul 1, 2023
Pre SeedJun 9, 2022

Benny Investors

Notable investors and investment history

Benny investors
InvestorRounds
TechstarsPre Seed
Matchstick VenturesSeed, Pre Seed
Alumni VenturesSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jul 1, 2023

    Raised $3M with participation from Alumni Ventures and Matchstick Ventures.

  • Jun 9, 2022

    $1M round led by Matchstick Ventures

Benny Filings

SEC and related filings with document metadata.

Data table
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Benny Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Benny's valuation, stock price, and market status.

Firmographic Details

HeadquartersMadison, Wisconsin
Employee Range3
Year Founded2021
Last FundingJul 1, 2023

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