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Rovertown

Rovertown

Private
Richmond Heights, MissouriConsumer & Commercehttps://rovertown.com/

Last Round

Seed

Mar 13, 2015

Total Funding Raised

$975,000

Company Overview

Rovertown is a software company that provides a customizable mobile app platform for convenience store retailers to manage customer engagement, loyalty programs, and digital promotions.

Sector

Consumer & Commerce

Verticals

Retail Technology, Digital Identity, Marketing, E-commerce

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Non-AI

Keywords

student discount platformidentity verificationstudent verificationAPIretail technologyloyalty programmobile orderingcustomer acquisitionSaaSdigital storefrontstudent marketingmartechc-store appstudent beans alternativegen z marketing

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Rovertown Comps

Public and private peers based on sector, stage, and business model.

Rovertown comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Rovertown Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedMar 13, 2015
AcceleratorSep 11, 2013
GrantMay 1, 2013

Key People

Founding team and executive leadership

Mike Philip

Co-Founder and CEO

Founding Team

Rovertown Investors

Notable investors and investment history

Rovertown investors
InvestorRounds
Holton Capital GroupSeed
Arch GrantsGrant
Capital InnovatorsAccelerator

Rovertown Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Rovertown Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Rovertown's valuation, stock price, and market status.

Firmographic Details

HeadquartersRichmond Heights, Missouri
Employee Range21
Year Founded2009
Last FundingMar 13, 2015

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