Rovertown
PrivateLast Round
Seed
Mar 13, 2015
Total Funding Raised
$975,000
Company Overview
Rovertown is a software company that provides a customizable mobile app platform for convenience store retailers to manage customer engagement, loyalty programs, and digital promotions.
Sector
Consumer & Commerce
Verticals
Retail Technology, Marketing, Customer Experience, Mobile Commerce
Business Model
B2B
Customer Profile
Subscription SaaS, Services & Consulting
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Rovertown Comparables
Compare Rovertown with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Student Beans | 77% | |
| UNiDAYS | 71% | |
| SheerID | 70% |
Rovertown Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Seed | Mar 13, 2015 | ||||
| Accelerator | Sep 11, 2013 | ||||
| Grant | May 1, 2013 |
Rovertown Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Holton Capital Group | Seed |
| Arch Grants | Grant |
| Capital Innovators | Accelerator |
Market signals
Structured signals derived from secondary market and firmographic data.
- May 4, 2025
Monthly visitors grew 86% MoM, reaching 442K.
- Mar 5, 2024
Grew 21% QoQ from 14 to 17 employees.
Rovertown Filings
Explore SEC and related filing metadata, where available.
| Type | Date | Amount Offered | Amount Sold | Filing | Pages | Download |
|---|
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Request accessFrequently Asked Questions
Common questions about Rovertown's valuation, stock price, and market status.
Is Rovertown a public or private company?
Rovertown is a private company.
What is the current stock price of Rovertown?
Rovertown is a private company, so its shares have no public market price. Caplight tracks Rovertown's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.
How much is Rovertown worth (valuation)?
Valuation information for Rovertown is not publicly available.
Can I buy Rovertown stock?
Rovertown shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.
When was Rovertown's last funding round?
Rovertown's most recent funding round was Seed on March 13, 2015.
Who are the main investors in Rovertown?
Key investors in Rovertown include Capital Innovators.
Will Rovertown IPO soon?
No public IPO plans have been announced for Rovertown.
How can I track Rovertown secondary market activity?
Caplight tracks bids, offers, and trades in Rovertown's shares on secondary markets.