Samba
PrivateLast Round
Early Funding
Dec 8, 2025
Total Funding Raised
$106.5M
Company Overview
Samba TV is a media analytics company that offers a streaming analytics platform to measure real-time viewership data across various media channels, including broadcast, cable, over-the-top, and digital.
Sector
AI, Data & Cloud Infrastructure
Verticals
Digital Advertising, Business Intelligence, Computer Vision, Personalization
Business Model
B2B
Customer Profile
Data as a Service, Subscription SaaS, Usage-Based SaaS, Services & Consulting
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Samba Comps
Public and private peers based on sector, stage, and business model.
Samba Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Early Funding | Dec 8, 2025 | ||||
| Series B Extension | Apr 11, 2018 | ||||
| Series B | Jun 19, 2017 | ||||
| Series A Extension | May 2, 2012 | ||||
| Series A | Feb 7, 2012 |
Samba Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Liberty Global Ventures | Series B Extension |
| Monroe Capital | Early Funding |
| Union Grove Venture Partners | Series B |
| MDC Ventures | Series B |
| August Capital | Series A |
| Horizon Technology Finance Corporation | Early Funding |
| Draper Associates | Series B |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 29, 2026
Katie Soo joins the board of directors.
- Apr 16, 2026
Kelly Barrett appointed Senior Vice President of Product Management.
Samba Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Samba's valuation, stock price, and market status.
