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Second Nature

Second Nature

Private
Raleigh, North CarolinaConsumer & Commercehttps://www.secondnature.com/

Last Round

Series C

Mar 25, 2020

Total Funding Raised

$48.2M

Company Overview

Second Nature is a home services company that provides a subscription-based platform for resident benefits, including HVAC air filter fulfillment, move-in concierge services, and other property management-integrated resident perks.

Sector

Consumer & Commerce

Verticals

Home & Lifestyle, E-commerce

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Application

Keywords

consumer packaged goodsCPGsnack foodbranded food platformbetter-for-you snackspremium confectionsfood manufacturingsnack brandsretail distributionfood and beverageF&Bdirect-to-consumerDTCwholesale food

Historical Pricing

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Caplight Momentum Score

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Second Nature Comparables

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Second Nature Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series CMar 25, 2020
Series AFeb 19, 2020
Series B ExtensionOct 29, 2018
SeedAug 20, 2018
Series BJul 25, 2017
Series A
Aug 17, 2016

Key People

Founding team and executive leadership

Thad Tarkington

Co-Founder, CEO

Founding Team

Joe Farhat

CTO Advisor

Executive Team

Chris Power

Chief Financial Officer At Second Nature

Executive Team

Mac Falck

Chief Financial Officer

Executive Team

Second Nature Investors

Notable investors and investment history

Second Nature investors
InvestorRounds
Triangle Angel PartnersSeries B
One Better VenturesSeries C, Series B Extension
Arsenal GrowthSeries C, Series B
Connect VenturesSeries A, Seed
WayraPre Seed
NC State Endowment FundSeries B
500 GlobalPre Seed

Market signals

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  • Dec 10, 2025

    Product has received 7 awards.

  • Oct 1, 2025

    Platform integrates with Salesforce and multiple property accounting software.

Second Nature Filings

SEC and related filings with document metadata.

Data table
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Second Nature Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersRaleigh, North Carolina
Employee Range373
Year Founded2012
Last FundingMar 25, 2020

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