Second Nature
PrivateLast Round
Series C
Mar 25, 2020
Total Funding Raised
$35.6M
Company Overview
Second Nature is a home services company that provides subscription-based HVAC air filter fulfillment services, delivering the correct size filters directly to customers' doorsteps for convenient and regular replacements.
Sector
Real Estate & PropTech
Verticals
Tenant Experience, Property Management, Subscription Commerce, Vertical SaaS
Business Model
B2B2C
Customer Profile
Subscription SaaS, Revenue Share
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Second Nature Comps
Public and private peers based on sector, stage, and business model.
Second Nature Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series C | Mar 25, 2020 | ||||
| Series B Extension | Oct 29, 2018 | ||||
| Series B | Jul 25, 2017 | ||||
| Series A | Aug 17, 2016 | ||||
| Seed | Jan 23, 2015 |
Key People
Founding team and executive leadership
Second Nature Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Triangle Angel Partners | Series B |
| One Better Ventures | Series C, Series B Extension |
| Arsenal Growth | Series C, Series B |
| NC State Endowment Fund | Series B |
| Carolina Angel Network | Series C |
| RTP Capital Associates | Seed, Series B |
| Fidelis Capital | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Dec 10, 2025
Product has received 7 awards.
- Oct 1, 2025
Platform integrates with Salesforce and multiple property accounting software.
Second Nature Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Second Nature's valuation, stock price, and market status.
