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Second Nature

Second Nature

Private
Tel AvivEnterprise Softwarehttps://secondnature.ai/

Last Round

Series B

Oct 16, 2025

Total Funding Raised

$37.5M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Second Nature is a business software company that provides an AI-powered platform for sales training using role-play simulations.

Sector

Enterprise Software

Verticals

Sales Enablement, NLP & Conversational AI, HR, Customer Experience

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

sales enablementconversational AIAI role-playsales trainingAI coachsales certificationenterprise SaaScoaching platformsales readinessL&Dlearning and developmentAI sales assistantautomated feedbacksales tech

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Second Nature Comps

Public and private peers based on sector, stage, and business model.

Second Nature comps — public and private peers by sector, stage, and business model
CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Second Nature Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BOct 16, 2025
Series AJan 12, 2022
SeedJul 1, 2019

Key People

Founding team and executive leadership

Alon Shalita

Co-Founder And CTO

Founding Team

Ariel Hitron

Co-Founder And CEO

Founding Team

Second Nature Investors

Notable investors and investment history

Second Nature investors
InvestorRounds
Signals Venture CapitalSeries A
StageOne VenturesSeries B, Series A, Seed
Angel InvestSeries B
Angel InvestSeries B
Zoom VenturesSeries A, Series B
Sienna Venture CapitalSeries B
Bright Pixel CapitalSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 31, 2026

    Job posting reveals an existing technology partnership with Microsoft.

  • Mar 31, 2026

    Platform now holds SOC 2 Type 2, ISO 27001, and ISO 27701 certifications.

Second Nature Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Second Nature Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Second Nature's valuation, stock price, and market status.

Firmographic Details

HeadquartersTel Aviv
Employee Range87
Year Founded2018
Last FundingOct 16, 2025

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