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SelfMade

SelfMade

Private
New York City, New YorkAI, Data & Cloud Infrastructurehttps://selfmade.co

Last Round

Seed

Oct 19, 2017

Total Funding Raised

$10.77M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

SelfMade is a marketing services company that provided a platform connecting members with professional image editors and social brand strategists through a mobile app.

Sector

AI, Data & Cloud Infrastructure

Verticals

Digital Advertising, Content Creation, Marketing, D2C Brands

Business Model

B2B

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

performance advertisingad creativecreative automationAI ad generatorgenerative ad techad creative factoryDTC marketingcreative studioad optimizationAI content generationcreative testingad productionad techad creative scalingcreative opsmarketing automation

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Track how buyer interest and sentiment changes over time.

SelfMade Comparables

Compare SelfMade with similar companies based on industry and business-model similarity.

SelfMade comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Marpipe
83%
Creatify
83%
Omneky
79%

SelfMade Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SeedOct 19, 2017
Series AApr 17, 2017

Key People

Founding team and executive leadership

Jay Avalos

CEO

Executive Team

My Records Office

Acting CEO

Executive Team

Shrad undefined

Chief Executive Officer

Executive Team

Will Sartorius

Chief Executive Officer

Executive Team

SelfMade Investors

Notable investors and investment history

SelfMade investors
InvestorRounds
SV AngelSeries A, Seed
Founder CollectiveSeries A, Seed
FirstMark CapitalSeries A
Tuesday CapitalSeries A, Seed
BoxGroupSeries A, Seed
GGV CapitalSeries A, Seed
Primary Venture PartnersSeed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Aug 21, 2026

    Monthly visitors increased 43% MoM.

  • Aug 1, 2026

    Open roles increased to 66, 3x the trailing average.

SelfMade Filings

Explore SEC and related filing metadata, where available.

SelfMade filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about SelfMade's valuation, stock price, and market status.

Is SelfMade a public or private company?

SelfMade is a private company.

What is the current stock price of SelfMade?

SelfMade is a private company, so its shares have no public market price. Caplight tracks SelfMade's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is SelfMade worth (valuation)?

Valuation information for SelfMade is not publicly available.

Can I buy SelfMade stock?

SelfMade shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was SelfMade's last funding round?

SelfMade's most recent funding round was Seed on October 19, 2017.

Who are the main investors in SelfMade?

Key investors in SelfMade include FirstMark Capital, Primary Venture Partners.

Will SelfMade IPO soon?

No public IPO plans have been announced for SelfMade.

How can I track SelfMade secondary market activity?

Caplight tracks bids, offers, and trades in SelfMade's shares on secondary markets.

Firmographic Details

HeadquartersNew York City, New York
Employee Range62
Year Founded2015
Last FundingOct 19, 2017

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