SellersFi

Private

Weston, FloridaFinTechhttps://www.sellersfi.com

Last Round

VC Round

Dec 13, 2023

Total Funding Raised

$306.5M

Company Overview

SellersFi is a financial technology company that offers funding and financial solutions tailored for e-commerce entrepreneurs through a platform that provides working capital and actionable insights using machine-learning models.

Sector

FinTech

Verticals

Lending & Credit, Digital Wallets, BNPL, Credit Scoring, Financial Data

Business Model

B2B

Customer Profile

Payment Processing Fee, Freemium

AI Layer

Application

Keywords

e-commerce financingworking capitalseller financingrevenue-based financingAmazon seller financingAI underwritinge-commerce credit linecash managementdigital walletShopify financinginvoice factoringDTC financingmerchant cash advancebusiness analyticsbuy now, pay laterBNPL

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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SellersFi Comps

Public and private peers based on sector, stage, and business model.

Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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SellersFi Funding Rounds

Historical fundraising activity

Round	Date	Amount Raised	Valuation	Investors	Sources
VC Round	Dec 13, 2023
Debt	Sep 14, 2021
Series A	Sep 14, 2021
Debt	Jan 12, 2021

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Key People

Founding team and executive leadership

Ricardo Pero

CEO, Chief Executive Officer

Executive Team

Abhi C.

Chief Financial Officer, Chief Credit Officer

Executive Team

SellersFi Investors

Notable investors and investment history

Investor	Rounds
Mitsubishi UFJ Financial Group	VC Round
Citi Ventures	VC Round
Fasanara Capital	Series A, VC Round, Debt
Northzone	VC Round, Series A
Citigroup	VC Round

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Market signals

Structured signals derived from secondary market and firmographic data.

Sep 3, 2025
Added Kivahealthfood, a CPG / E-commerce startup, as a customer.
Sep 3, 2025
Added The Piccolina Shop, an e-commerce retailer, as a customer.

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SellersFi Filings

SEC and related filings with document metadata.

Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation
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SellersFi Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about SellersFi's valuation, stock price, and market status.

Firmographic Details

HeadquartersWeston, Florida

Employee Range47

Year Founded2017

Last FundingDec 13, 2023

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