Serve First
PrivateLast Round
VC Round
Apr 9, 2026
Total Funding Raised
$6.44M
Momentum
Top 10%
of companies Caplight tracks
Company Overview
Serve First is a business software company that provides an AI-driven customer experience and performance intelligence platform for multi-site organizations.
Sector
FinTech
Verticals
Digital Payments, Point-of-Sale, E-commerce, Retail Technology
Business Model
B2B
Customer Profile
Subscription SaaS
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
Serve First Comparables
Compare Serve First with similar companies based on industry and business-model similarity.
Serve First Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Apr 9, 2026 | ||||
| Series A | Jul 1, 2025 | ||||
| Accelerator | Jan 3, 2025 |
Key People
Founding team and executive leadership
Serve First Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Techstars | Series A, Accelerator |
| British Business Bank | VC Round, Series A |
| Mercia Ventures | VC Round, Series A |
| Pembroke VCT | VC Round, Series A |
| Mercia Asset Management | Series A |
| Tiny Supercomputer Investment Company | Series A |
| Mercia Ventures | VC Round, Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 9, 2026
Raised $6.66M in early funding.
- Feb 2, 2026
Added Alphega Farmacie, a pharmacy/healthcare company, as a customer.
Serve First Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about Serve First's valuation, stock price, and market status.