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Understatement

Understatement

Private
StockholmConsumer & Commercehttps://www.shopunderstatement.com/

Company Overview

Understatement is a clothing company that operates a women's underwear brand intended for comfort-first lingerie.

Sector

Consumer & Commerce

Verticals

Fashion & Beauty, D2C Brands, E-commerce, Sustainable Materials

Business Model

B2C

Customer Profile

Hardware Sales

AI Layer

Non-AI

Keywords

wire-free lingeriewireless braDTC brandbralettescomfortable underwearbody positivityinclusive lingeriesustainable materialsfemale-foundedsustainable fashionswimwearrecycled materialsleisurewearethical productionwholesale

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Understatement Comparables

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Understatement comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Nudea
85%
Negative Underwear
84%
Subset
84%

Understatement Funding Rounds

Historical fundraising activity

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Key People

Founding team and executive leadership

Yvet Malmveld

Co-founder & COO

Founding Team

Björn Lagergren

Chief Operating Officer

Executive Team

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 1, 2025

    Monthly visitors increased 40% MoM, reaching 150K.

  • Dec 11, 2024

    Grew 21% QoQ from 24 to 29 employees.

Understatement Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Understatement Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Understatement's valuation, stock price, and market status.

Firmographic Details

HeadquartersStockholm
Employee Range23
Year Founded2017
Last Funding

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