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simplyFUEL

simplyFUEL

Private
Leawood, KansasConsumer & Commercehttps://simplyfuel.com/

Last Round

Growth Equity

Jan 22, 2026

Momentum

Top 50%

of companies Caplight tracks

Company Overview

simplyFUEL is a food and beverage company that produces and sells high-protein, nutrient-rich snacks, specifically protein balls, made with simple and clean ingredients.

Sector

Consumer & Commerce

Verticals

D2C Brands, Sports & Fitness, E-commerce, Home & Lifestyle

Business Model

B2C

Customer Profile

Services & Consulting

AI Layer

Non-AI

Keywords

protein ballsCPGconsumer packaged goodshealthy snacksclean label snacksD2Cdirect-to-consumerketo granolaprotein powdersports nutritionfunctional foodsnack brandon-the-go snackswellness food

Historical Pricing

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Caplight Momentum Score

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simplyFUEL Comparables

Compare simplyFUEL with similar companies based on industry and business-model similarity.

simplyFUEL comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
The Protein Ball Co
86%
Scott's Protein Balls
84%
Wholebake
74%

simplyFUEL Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Growth EquityJan 22, 2026

Key People

Founding team and executive leadership

Mitzi Dulan

Founder CEO Chief Fueling Officer

Founding Team

Kirk Lin

CFO Advisor

Executive Team

simplyFUEL Investors

Notable investors and investment history

simplyFUEL investors
InvestorRounds
Humble GrowthGrowth Equity

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jan 22, 2026

    Humble Growth led the round.

  • Nov 8, 2025

    Monthly visitors increased 49% MoM.

simplyFUEL Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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simplyFUEL Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about simplyFUEL's valuation, stock price, and market status.

Firmographic Details

HeadquartersLeawood, Kansas
Employee Range9
Year Founded2015
Last FundingJan 22, 2026

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