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Smart Baking Company

Smart Baking Company

Private
DeBary, FloridaConsumer & Commercehttps://smartbakingco.com/

Last Round

Debt

May 1, 2020

Total Funding Raised

$875,000

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Smart Baking Company is a food products company that produces and distributes gluten-free, sugar-free, and low-carb baked goods such as Smartcakes, Smartbuns, and Smartmuf'ns.

Sector

Consumer & Commerce

Verticals

D2C Brands, E-commerce, Sports & Fitness, Subscription Commerce

Business Model

B2C

Customer Profile

Subscription SaaS, Services & Consulting

AI Layer

Non-AI

Keywords

keto foodgluten-free baked goodsketo-friendlysugar-free snackslow-carb dietketo snacksDTC food brandspecialty food manufacturerlow-calorie fooddirect-to-consumerhealthy snackssubscription box

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Smart Baking Company Comparables

Compare Smart Baking Company with similar companies based on industry and business-model similarity.

Smart Baking Company comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
ThinSlim Foods
87%
The Sola Company
86%
Kiss My Keto
86%

Smart Baking Company Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
DebtMay 1, 2020

Key People

Founding team and executive leadership

Harvey Heuvel

Chief Executive Officer

Executive Team

Smart Baking Company Investors

Notable investors and investment history

Smart Baking Company investors
InvestorRounds
NewGate CapitalSeed
JPMorgan Chase & Co.Debt

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 18, 2026

    Monthly visitors increased 81% MoM.

  • May 1, 2020

    Secured debt financing from J.P. Morgan.

Smart Baking Company Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Smart Baking Company Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Smart Baking Company's valuation, stock price, and market status.

Firmographic Details

HeadquartersDeBary, Florida
Employee Range12
Year Founded2015
Last FundingMay 1, 2020

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