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Smartly.io

Smartly.io

Private
HelsinkiEnterprise Softwarehttps://www.smartly.io/

Last Round

Buyout/LBO

Dec 18, 2019

Est. Valuation

$300M

Total Funding Raised

$2.5M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

Smartly.io is an adtech company that provides an AI-powered SaaS platform to automate and optimize social media and cross-channel advertising campaigns.

Sector

Enterprise Software

Verticals

Digital Advertising, Marketing, Social Media, Workflow Automation

Business Model

B2B

Customer Profile

Usage-Based SaaS, Subscription SaaS, Services & Consulting

AI Layer

Application

Keywords

ad automationmedia buyingcreative automationad techdynamic creative optimizationDCOincrementality measurementperformance marketingalgorithmic biddingcross-channel advertisingad spend managementmarketing automationad opspredictive biddingSaaS platform

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Smartly.io Comparables

Compare Smartly.io with similar companies based on industry and business-model similarity.

Smartly.io comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Skai
84%
Celtra
79%
Unified
79%

Smartly.io Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Buyout/LBODec 18, 2019
SecondarySep 19, 2017
Series AApr 30, 2015

Key People

Founding team and executive leadership

Angelia J

EA To APAC CEO Office Experience Coordinator

Executive Team

Bertilla Teo

Chief Executive Officer

Executive Team

Lauri Tarkkala

Chief Technology Officer

Executive Team

Graeham Sampson

Group CFO - Smartly.io

Executive Team

Smartly.io Investors

Notable investors and investment history

Smartly.io investors
InvestorRounds
Providence Equity PartnersBuyout/LBO
Lifeline VenturesSeries A
Highland EuropeSecondary

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 11, 2026

    Named a Leader in The Forrester Wave for Creative Advertising Technologies.

  • Apr 11, 2026

    Grew to over 850 employees.

Recent news

Latest coverage and updates

  • hiresOct 8, 2026

    Smartly appoints Kelly Uphoff as Chief Technology Officer on Oct 8th '26

  • attends_eventSep 29, 2026

    Smartly attends event Advance event.

  • partners_withSep 23, 2026

    Smartly partnered with LinkedIn Corp. on Sep 23rd '26.

  • integrates_withSep 23, 2026

    Smartly integrated with LinkedIn Corp. on Sep 23rd '26.

  • attends_eventSep 3, 2026

    Smartly will attend event ADVANCE industry event on Sep 29th '26.

Smartly.io Filings

Explore SEC and related filing metadata, where available.

Smartly.io filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

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Frequently Asked Questions

Common questions about Smartly.io's valuation, stock price, and market status.

Is Smartly.io a public or private company?

Smartly.io is a private company.

What is the current stock price of Smartly.io?

Smartly.io is a private company, so its shares have no public market price. Caplight tracks Smartly.io's secondary market activity and provides MarketPrice™ estimates of its share price to Caplight users.

How much is Smartly.io worth (valuation)?

Smartly.io's valuation is estimated at $300.0M based on funding round data.

Can I buy Smartly.io stock?

Smartly.io shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors.

When was Smartly.io's last funding round?

Smartly.io's most recent funding round was Buyout/LBO on December 18, 2019.

Who are the main investors in Smartly.io?

Key investors in Smartly.io include Providence Equity Partners, Lifeline Ventures, Highland Europe.

Will Smartly.io IPO soon?

No public IPO plans have been announced for Smartly.io.

How can I track Smartly.io secondary market activity?

Caplight tracks bids, offers, and trades in Smartly.io's shares on secondary markets.

Firmographic Details

HeadquartersHelsinki
Employee Range755
Year Founded2013
Last FundingDec 18, 2019

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