Skip to main content
Caplight Logo









Smol

Smol

Private
BrightonConsumer & Commercehttps://smol.com/uk

Last Round

Series B

May 10, 2021

Total Funding Raised

$44.1M

Company Overview

Smol is a household products company that develops and delivers eco-friendly cleaning products, including laundry capsules and dishwasher tablets, through a direct-to-consumer subscription service.

Sector

Consumer & Commerce

Verticals

D2C Brands, Subscription Commerce, Home & Lifestyle, Circular Economy

Business Model

B2C

Customer Profile

Subscription SaaS, Freemium

AI Layer

Non-AI

Keywords

direct-to-consumerDTCsubscription boxeco-friendly cleaninglaundry detergent subscriptionconcentrated cleaning productsplastic-free cleaningsustainable household goodsrefillable cleaningsubscription commercecleaning podsgreen cleaningzero waste cleaninghousehold essentials

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Smol Comparables

Compare Smol with similar companies based on industry and business-model similarity.

Smol comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Bower Collective
84%
Earth Breeze
82%
Blueland
82%

Smol Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series BMay 10, 2021
Series AJul 21, 2020

Key People

Founding team and executive leadership

Lee Rowley

Chief Financial Officer

Executive Team

Smol Investors

Notable investors and investment history

Smol investors
InvestorRounds
GVSeries B
Eight Roads VenturesSeries B
Balderton CapitalSeries B, Series A
JamJar InvestmentsSeries A, Series B
LatitudeSeries B

Market signals

Structured signals derived from secondary market and firmographic data.

  • May 10, 2021

    $34M round led by Eight Roads Ventures.

  • Jul 21, 2020

    $10.1M round led by Balderton Capital.

Smol Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation
Sign Up to view
Mock Valuation

Smol Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Smol's valuation, stock price, and market status.

Firmographic Details

HeadquartersBrighton
Employee Range142
Year Founded2017
Last FundingMay 10, 2021

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.

See something wrong or outdated?