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Snowplow

Snowplow

Private
LondonAI, Data & Cloud Infrastructurehttps://snowplow.io/

Last Round

Series B

Extension

Jun 15, 2023

Total Funding Raised

$55.14M

Momentum

Top 10%

of companies Caplight tracks

Company Overview

Snowplow is a data infrastructure company that provides a behavioral data platform for collecting, processing, and modeling customer event data for advanced analytics and AI applications.

Sector

AI, Data & Cloud Infrastructure

Verticals

Data Integration, Data Governance, Business Intelligence, Data Warehousing, Marketing

Business Model

B2B

Customer Profile

Usage-Based SaaS, Subscription SaaS

AI Layer

Infrastructure

Keywords

behavioral data platformdata pipelinedata plumbingfirst-party datadata infrastructureevent collectionreal-time analyticscustomer intelligencedata modelingAI infrastructurecustomer data platformCDPdata governanceusage-based SaaSAI agent tracking

Historical Pricing

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Snowplow Comparables

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Snowplow comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Rudder Stack
86%
Rokt
70%
Amplitude
69%

Snowplow Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
Series B ExtensionJun 15, 2023
Series BJun 30, 2022
Series A ExtensionJan 12, 2021
Series ANov 15, 2019

Key People

Founding team and executive leadership

Yali Sassoon

Co-founder and CPO

Founding Team

Alexander Dean

CEO Co-Founder

Founding Team

Brian Cohen

Chief Operating And Chief Financial Officer

Executive Team

Todd Boes

Chief Product Officer

Executive Team

Snowplow Investors

Notable investors and investment history

Snowplow investors
InvestorRounds
Atlantic Bridge CapitalSeries B, Series A Extension
New Enterprise Associates (NEA)Series B
Global GrowthSeries A Extension
MMC VenturesSeries A Extension, Series B, Series A
Databricks VenturesSeries B Extension

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 25, 2026

    Serving over 250 companies including Samsung and Experian.

  • Mar 25, 2026

    Platform used on over 2 million websites, processing over 1 trillion events monthly.

Snowplow Filings

SEC and related filings with document metadata.

Data table
TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Snowplow Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Snowplow's valuation, stock price, and market status.

Firmographic Details

HeadquartersLondon
Employee Range143
Year Founded2012
Last FundingJun 15, 2023

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