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Soofa

Soofa

Private
Cambridge, MassachusettsMedia, Entertainment & Gaminghttps://soofadigital.com/

Last Round

Secondary

Jan 1, 2026

Total Funding Raised

$3.5M

Company Overview

Soofa is an advertising and smart city technology company that provides solar-powered digital kiosks for outdoor advertising and community communication.

Sector

Media, Entertainment & Gaming

Verticals

Digital Advertising, Smart Buildings, IoT Hardware, Public Transit, Sensors

Business Model

B2G

Customer Profile

Services & Consulting, Government Contracts, Hardware + Subscription, Data as a Service

AI Layer

Application

Keywords

digital out-of-home advertisingDOOHdigital signagesmart city platformhyperlocal advertisinggovtechsolar-powered signagedigital kioskstreet furnitureplace-based mediaE-ink displayad networkpedestrian analyticsfoot traffic datapublic communication platformB2G

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Soofa Comparables

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Soofa comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Intersection
74%
Strawberry Energy
66%
JCDecaux
64%

Soofa Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
SecondaryJan 1, 2026
Growth EquityMay 15, 2024
Leveraged RecapitalizationMar 8, 2020
GrantNov 20, 2018
SeedMay 10, 2017
Seed
Feb 3, 2015

Key People

Founding team and executive leadership

Jutta Friedrichs

Chief Executive Officer

Executive Team

Soofa Investors

Notable investors and investment history

Soofa investors
InvestorRounds
MomentaSeed
Captivate PartnersGrowth Equity
AccompliceSeed
Pillar VCSeed
Underscore VCSeed
The E14 FundSeed
Eastward Capital PartnersGrowth Equity

Market signals

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  • Mar 8, 2020

    SVB Financial Group participated in the round.

  • Nov 20, 2018

    Received grant funding to support operations.

Soofa Filings

SEC and related filings with document metadata.

Data table
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Soofa Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersCambridge, Massachusetts
Employee Range15
Year Founded2014
Last FundingJan 1, 2026

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