Skip to main content
Caplight Logo









soona

soona

Private
Denver, ColoradoConsumer & Commercehttps://soona.co/

Last Round

VC Round

Dec 16, 2024

Est. Valuation

$51M

Total Funding Raised

$50.02M

Momentum

Top 25%

of companies Caplight tracks

Company Overview

soona is a creative technology company that provides an all-in-one platform for e-commerce brands to create, manage, and optimize professional photo and video content.

Sector

Consumer & Commerce

Verticals

E-commerce, Content Creation, D2C Brands, User-Generated Content, Marketing

Business Model

B2B

Customer Profile

Usage-Based SaaS, Subscription SaaS, Freemium, Marketplace Commission

AI Layer

Application

Keywords

virtual photoshootproduct photographye-commerce content creationproduct videographycontent as a serviceon-demand photographyUGC creationpay-per-assetshoot now buy laterD2C content creationmodel marketplaceShopify integrationAI photographydigital asset managementDAM

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

soona Comparables

Compare soona with similar companies based on industry and business-model similarity.

soona comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Feedsauce
78%
ALL3D
71%
Dresma
70%

soona Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
VC RoundDec 16, 2024
Series BJan 19, 2022
Series AApr 15, 2021
SeedFeb 7, 2020
SeedMay 30, 2019
Accelerator
Apr 1, 2019

soona Investors

Notable investors and investment history

soona investors
InvestorRounds
Bain Capital VenturesSeries B
MergeLaneSeed
TechstarsSeed, Accelerator
Union Square VenturesVC Round, Series B, Series A
Matchstick VenturesSeries A, VC Round, Series B, Seed
2048 VenturesSeries A, Series B, Seed
Starting LineSeries A, Series B, Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 1, 2026

    Role oversees a book of business valued between $500K and $1M.

  • Mar 1, 2026

    Senior AE role oversees $1.25M-$1.75M book of business.

soona Filings

Explore SEC and related filing metadata, where available.

soona filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

Request access

Firmographic Details

HeadquartersDenver, Colorado
Employee Range153
Year Founded2019
Last FundingDec 16, 2024

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.

See something wrong or outdated?