Splitit

Private

Atlanta, GeorgiaFinTechhttps://www.splitit.com/

Last Round

Private Equity

Dec 12, 2023

Est. Valuation

$73.8M

Total Funding Raised

$258.21M

Company Overview

Splitit is a fintech company that provides a white-label, embedded card-attached installment payment solution, allowing customers to pay over time using their existing credit cards.

Sector

FinTech

Verticals

BNPL, Digital Payments, Retail Technology, E-commerce

Business Model

B2B2C

Customer Profile

Payment Processing Fee

AI Layer

Non-AI

Keywords

white-label installments-as-a-service platformcard-linked installment platformexisting credit card installment paymentsno new credit check payment optionmerchant-branded checkout installmentsinterest-free installment payment solutionembedded payment technology APIcredit card authorization hold payment methodhigh AOV e-commerce payment solutionomnichannel installment payment solutionB2B installment payment providerpay after delivery payment optionissuer-embedded installment service

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

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Splitit Comps

Public and private peers based on sector, stage, and business model.

Splitit comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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Splitit Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
Private Equity	Dec 12, 2023
Convertible Debt	Sep 5, 2023
Convertible Debt	Jul 26, 2023
Private Placement	Sep 12, 2022
Debt	Aug 1, 2022
Debt	Feb 7, 2021

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Key People

Founding team and executive leadership

Ran Landau

Chief Technology Officer

Executive Team

Splitit Investors

Notable investors and investment history

Splitit investors
Investor	Rounds
Thorney Investments	Convertible Debt
Woodson Capital Management, LP	Private Placement
Plug and Play Tech Center	Series A
Canaccord Genuity	Private Placement
Goldman Sachs Bank USA	Debt
Perea Capital	Convertible Debt
AltaIR Capital	Debt

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Market signals

Structured signals derived from secondary market and firmographic data.

Jul 19, 2025
Monthly visitors increased 64% MoM, reaching 271.1K.
Dec 12, 2023
$50M round led by Motive Partners.

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Splitit Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
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Splitit Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Splitit's valuation, stock price, and market status.

Firmographic Details

HeadquartersAtlanta, Georgia

Employee Range83

Year Founded2012

Last FundingDec 12, 2023

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