SponsorUnited
PrivateLast Round
Series A
Nov 21, 2022
Est. Valuation
$100M
Total Funding Raised
$52.6M
Momentum
Top 25%
of companies Caplight tracks
Company Overview
SponsorUnited is a sports marketing and sponsorship intelligence company that provides a SaaS platform for brands, properties, and agencies to discover, evaluate, and activate partnerships.
Sector
Enterprise Software
Verticals
Business Intelligence, Sports Analytics, Marketing, Vertical SaaS
Business Model
B2B
Customer Profile
Subscription SaaS, Data as a Service
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
SponsorUnited Comparables
Compare SponsorUnited with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Relo Metrics | 82% | |
| Trajektory | 79% | |
| Umbel | 78% | |
SponsorUnited Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Series A | Nov 21, 2022 | ||||
| Convertible Debt | Nov 4, 2019 |
Key People
Founding team and executive leadership
SponsorUnited Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| One Degree Ventures | Series A |
| Volta Global | Convertible Debt |
| Spectrum Equity | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Oct 1, 2025
Platform used by 96% of major professional sports teams.
- Aug 12, 2025
Customer base spans over 1,200 organizations across multiple industries.
SponsorUnited Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about SponsorUnited's valuation, stock price, and market status.