Subsets

Subsets

Private
Copenhagen, Capital Region of DenmarkEnterprise Softwarehttps://www.subsets.com

Last Round

Pre Seed

Feb 17, 2024

Total Funding Raised

$2.15M

Momentum Score

75 /100

Company Overview

Subsets is an AI-driven retention experimentation and automation platform designed for commercial teams at subscription-based businesses. The company's platform utilizes AI to predict churn, allow businesses to experiment with various retention strategies, and automate successful initiatives to improve customer engagement and retention. Subsets helps companies increase customer lifetime value by up to 20% and extend subscriber lifetimes. The company was part of Y Combinator's Summer 2023 batch and raised a $1.65 million seed round in February 2024.

Sector

Enterprise Software

Verticals

Customer Experience, CRM, Marketing, Subscription Commerce, Low-Code/No-Code

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

churn predictionretention automationsubscriber retentionAI retention platformchurn reductionretention experimentationAI copilotcustomer retention softwareLTV optimizationno-code automationpredictive CRMautomated engagementexplainable AIretention marketing

Historical Pricing

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Caplight Momentum Score

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Subsets Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Subsets Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Pre SeedFeb 17, 2024
AcceleratorJul 1, 2023

Key People

Founding team and executive leadership

Nikolai Skelbo Neldeberg

Co-Founder, COO

Founding Team

Martin Johnsen

Co-Founder CEO

Founding Team

Subsets Investors

Notable investors and investment history

InvestorRounds
Sandhill MarketsPre Seed
Y CombinatorAccelerator, Pre Seed
UpfinPre Seed

Market signals

Structured signals derived from secondary market and firmographic data.

  • Apr 6, 2026

    Open roles increased to 7, 2.3x the trailing average.

  • Mar 31, 2026

    Platform integrates with Braze and Sailthru.

Subsets Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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Subsets Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Subsets's valuation, stock price, and market status.

Firmographic Details

HeadquartersCopenhagen, Capital Region of Denmark
Employee Range9
Year Founded2023
Last FundingFeb 17, 2024

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