Subsets

Private

CopenhagenEnterprise Softwarehttps://www.subsets.com/

Last Round

Pre Seed

Feb 17, 2024

Total Funding Raised

$2.15M

Momentum

Top 5%

of companies Caplight tracks

Company Overview

Subsets is an AI-driven retention experimentation and automation platform designed for commercial teams at subscription-based businesses.

Sector

Enterprise Software

Verticals

Marketing, Subscription Commerce, Customer Experience, Personalization, Workflow Automation

Business Model

B2B

Customer Profile

Subscription SaaS

AI Layer

Application

Keywords

retention automationchurn predictionlifecycle marketingchurn preventionno-code platformpredictive audience modelingcustomer retentionAI marketinggrowth automationsubscription analyticscustomer lifetime valueCLV optimizationmarketing stackmarketing techmartech

Historical Pricing

Historical view of private secondary pricing and transaction trends.

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Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

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Subsets Comps

Public and private peers based on sector, stage, and business model.

Subsets comps — public and private peers by sector, stage, and business model
Company	Status	Est. Valuation	Rev Multiple
OpenAI	Private	$86.0B	~40x
Cohere	Private	$5.0B	--
Competitor 1	Public	$XX.XB	XXx
Competitor 2	Public	$XX.XB	XXx

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Subsets Funding Rounds

Historical fundraising activity

Data table
Round	Date	Amount Raised	Valuation	Investors	Sources
Pre Seed	Feb 17, 2024
Accelerator	Jul 1, 2023

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Key People

Founding team and executive leadership

Nikolai Skelbo Neldeberg

Co-Founder, COO

Founding Team

Martin Johnsen

Co-Founder CEO

Founding Team

Subsets Investors

Notable investors and investment history

Subsets investors
Investor	Rounds
Sandhill Markets	Pre Seed
Y Combinator	Accelerator, Pre Seed
Upfin	Pre Seed

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Market signals

Structured signals derived from secondary market and firmographic data.

Apr 6, 2026
Open roles increased to 7, 2.3x the trailing average.
Mar 31, 2026
Platform integrates with Braze and Sailthru.

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Subsets Filings

SEC and related filings with document metadata.

Data table
Typed	Date	Amount Offered	Amount Sold	Filling	Pages	Download
Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation	Sign Up to view	Mock Valuation
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Subsets Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about Subsets's valuation, stock price, and market status.

Firmographic Details

HeadquartersCopenhagen

Employee Range12

Year Founded2023

Last FundingFeb 17, 2024

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