SUGAR Cosmetics
PrivateLast Round
VC Round
Jul 23, 2025
Est. Valuation
$330M
Total Funding Raised
$85.5M
Company Overview
SUGAR Cosmetics is an Indian direct-to-consumer (D2C) and omnichannel beauty brand that sells makeup and skincare products. Founded in 2012 by Vineeta Singh and Kaushik Mukherjee, the company initially launched under its parent company, Vellvette Lifestyle Private Limited. The brand is known for its cruelty-free products that are high on style and performance, specifically tailored for Indian skin tones. SUGAR Cosmetics operates through its own website and app, as well as over 45,000 retail touchpoints across more than 550 cities. The company manufactures its products in facilities across Germany, Italy, India, the USA, and Korea. It has raised significant venture capital funding from investors including Elevation Capital, A91 Partners, and L Catterton.
Sector
Consumer & Commerce
Verticals
Fashion & Beauty, D2C Brands, E-commerce
Business Model
B2C
Customer Profile
Hardware Sales
AI Layer
Non-AI
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
SUGAR Cosmetics Comps
Public and private peers based on sector, stage, and business model.
SUGAR Cosmetics Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| VC Round | Jul 23, 2025 | ||||
| VC Round | Nov 27, 2024 | ||||
| Series D | May 30, 2022 | ||||
| Series C | Feb 4, 2021 | ||||
| Debt | Oct 21, 2020 | ||||
Series B | Mar 7, 2019 |
Key People
Founding team and executive leadership
SUGAR Cosmetics Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| India Quotient | Series C, Series D, Series B, Seed |
| A91 Partners | Series C, Series D, Series B |
| Grand Anicut Funds | Series B, VC Round |
| Stride Ventures | Series C |
| L Catterton | VC Round, Series D |
| Elevation Capital | VC Round, Series D, Series C |
| Stride Ventures | VC Round, Series C, Debt |
Market signals
Structured signals derived from secondary market and firmographic data.
- Jan 17, 2026
Partnered with YOSO Media to launch a new podcast.
- Jan 17, 2026
Launched "Sugarquoted", a beauty education podcast in India.
SUGAR Cosmetics Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about SUGAR Cosmetics's valuation, stock price, and market status.
