SuperOrdinary
PrivateLast Round
Private Placement
Apr 30, 2026
Est. Valuation
$800M
Total Funding Raised
$58M
Momentum
Top 50%
of companies Caplight tracks
Company Overview
SuperOrdinary is a business products & services company that operates as a global growth partner and brand accelerator for lifestyle, beauty, and wellness brands.
Sector
Consumer & Commerce
Verticals
Social Commerce, E-commerce, Influencer Marketing, Creator Economy, Live Streaming
Business Model
B2B
Customer Profile
Marketplace Commission, Services & Consulting, Revenue Share, Data as a Service
AI Layer
Application
Keywords
Historical Pricing
Historical view of private secondary pricing and transaction trends.
SuperOrdinary Comparables
Compare SuperOrdinary with similar companies based on industry and business-model similarity.
| Company | Similarity | Market Cap |
|---|---|---|
| Pattern | 78% | |
| WPIC Marketing + Technologies | 77% | |
| Snowbell | 77% | |
SuperOrdinary Funding Rounds
Historical fundraising activity
| Round | Date | Amount Raised | Valuation | Investors | Sources |
|---|---|---|---|---|---|
| Private Placement | Apr 30, 2026 | ||||
| Series B | Oct 5, 2023 | ||||
| Growth Equity | Jan 6, 2021 | ||||
| Series A | Mar 12, 2019 |
Key People
Founding team and executive leadership
SuperOrdinary Investors
Notable investors and investment history
| Investor | Rounds |
|---|---|
| Demira Gate Investments | Series B |
| Upper90 Capital Management | Series B |
| Alliance Consumer Growth | Series A, Series B, Growth Equity |
| Manzanita Capital | Series B |
| CMIA Capital Partners | Series A |
Market signals
Structured signals derived from secondary market and firmographic data.
- Apr 30, 2026
Completed a private placement funding round.
- Mar 10, 2026
Peter Thomas Roth named as a brand client.
SuperOrdinary Filings
SEC and related filings with document metadata.
| Typed | Date | Amount Offered | Amount Sold | Filling | Pages | Download |
|---|---|---|---|---|---|---|
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Frequently Asked Questions
Common questions about SuperOrdinary's valuation, stock price, and market status.