SuperOrdinary

SuperOrdinary

Private
Shanghai, ShanghaiConsumer & Commercehttps://www.superordinary.co

Last Round

Series B

Oct 5, 2023

Est. Valuation

$800M

Total Funding Raised

$58M

Company Overview

SuperOrdinary is a global growth partner and brand accelerator that connects brands, creators, and consumers. Founded in 2017 by Julian Reis, the company specializes in facilitating sustainable global expansion for lifestyle, beauty, and wellness brands. It offers a suite of services including social commerce solutions for platforms like TikTok Shop, Amazon marketplace management, brand protection, and international market entry, with a particular expertise in the Chinese market. SuperOrdinary leverages a network of over 400,000 creators and end-to-end live streaming services to build brands and generate global demand. The company has raised significant capital, including a $58 million Series B round in October 2023, which brought its valuation to over $800 million. It has also made strategic acquisitions, such as the creator monetization platform Fanfix.

Sector

Consumer & Commerce

Verticals

E-commerce, Social Commerce, Creator Economy, Influencer Marketing

Business Model

B2B

Customer Profile

Marketplace Commission, Revenue Share, Services & Consulting

AI Layer

Non-AI

Keywords

brand acceleratorsocial commerceTikTok Shop managementcross-border e-commerceAmazon marketplace managemente-commerce enablercreator economyChina market entryTikTok Shop Partnerinfluencer marketinglive commercecreator content monetizationAmazon brand managementlivestreaming productionU.S. market entry

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SuperOrdinary Comps

Public and private peers based on sector, stage, and business model.

CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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SuperOrdinary Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Series BOct 5, 2023

SuperOrdinary Investors

Notable investors and investment history

Market signals

Structured signals derived from secondary market and firmographic data.

  • Mar 10, 2026

    Peter Thomas Roth named as a brand client.

  • Mar 10, 2026

    Glow Recipe named as a client in job posting.

SuperOrdinary Filings

SEC and related filings with document metadata.

TypedDateAmount OfferedAmount SoldFillingPagesDownload
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SuperOrdinary Filings

SEC and related filings with document metadata.

Frequently Asked Questions

Common questions about SuperOrdinary's valuation, stock price, and market status.

Firmographic Details

HeadquartersShanghai, Shanghai
Employee Range112
Year Founded2017
Last FundingOct 5, 2023

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