Swansea City A.F.C.

Swansea City A.F.C.

Private
Swansea, WalesMedia, Entertainment & Gaminghttps://www.swanseacity.com

Last Round

Early Funding

Sep 5, 2025

Est. Valuation

$216.3M

Total Funding Raised

$26.84M

Company Overview

Swansea City Association Football Club is a Welsh professional football club based in Swansea, Wales, that competes in the EFL Championship, the second tier of the English football league system. Founded as Swansea Town in 1912, the club changed its name in 1970 to reflect Swansea's new status as a city. The team plays its home matches at the Swansea.com Stadium. The club is majority-owned by an American and British consortium.

Sector

Media, Entertainment & Gaming

Verticals

Sports & Fitness, Event Management, E-commerce, Live Streaming, Subscription Commerce

Business Model

B2C

Customer Profile

Services & Consulting, Hardware Sales, Subscription SaaS

AI Layer

Non-AI

Keywords

football clubEFL Championshipsoccer clublive sportsprofessional sports teamfootball ticketscorporate hospitalitysports sponsorshipsports merchandisefootball kitslive sports streamingplayer tradingstadium tours

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Swansea City A.F.C. Comps

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CompanyStatusEst. ValuationRev Multiple
OpenAIPrivate$86.0B~40x
CoherePrivate$5.0B--
Competitor 1Public$XX.XBXXx
Competitor 2Public$XX.XBXXx

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Swansea City A.F.C. Funding Rounds

Historical fundraising activity

RoundDateAmount RaisedValuationInvestorsSources
Early FundingSep 5, 2025
StrategicJul 17, 2025
Buyout/LBONov 23, 2024
Growth EquityAug 4, 2023
Growth EquityJun 12, 2023
Growth Equity
Apr 12, 2023

Swansea City A.F.C. Investors

Notable investors and investment history

InvestorRounds
Snoop DoggStrategic

Market signals

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  • Dec 23, 2025

    Martha Stewart appointed as a new co-owner.

  • Nov 24, 2025

    Vitor Matos appointed as new head coach on a four-year contract.

Swansea City A.F.C. Filings

SEC and related filings with document metadata.

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Swansea City A.F.C. Filings

SEC and related filings with document metadata.

Frequently Asked Questions

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Firmographic Details

HeadquartersSwansea, Wales
Year Founded1912
Last FundingSep 5, 2025

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