Skip to main content
Caplight Logo









Swella

Swella

Private
United StatesConsumer & Commercehttps://swellabeauty.com/

Last Round

Grant

Aug 9, 2023

Total Funding Raised

$1.5M

Momentum

Top 50%

of companies Caplight tracks

Company Overview

Swella is a beauty company that provides a tech-enabled, luxury hair braiding experience for Black and multi-racial women through its braid bars and standardized salon services.

Sector

Consumer & Commerce

Verticals

Fashion & Beauty, Retail Technology

Business Model

B2C

Customer Profile

Services & Consulting, Subscription SaaS, Hardware Sales

AI Layer

Non-AI

Keywords

hair braidingbraid bartextured hair careprotective stylingknotless braidshair salon chainbeauty servicessalon membershiphair care productsfranchise modelhair tech

Historical Pricing

Historical view of private secondary pricing and transaction trends.

Unlock Pricing Charts

Sign up to view complete historical pricing and secondary transactions.

Caplight Momentum Score

Proprietary index based on bid/ask volume and sentiment.

View Momentum History

Track how buyer interest and sentiment changes over time.

Swella Comparables

Compare Swella with similar companies based on industry and business-model similarity.

Swella comparables — related companies by embedding similarity
CompanySimilarityMarket Cap
Pressed Roots
86%
Paralee Boyd
85%
Curly Hair Salon
83%

Swella Funding Rounds

Historical fundraising activity

Data table
RoundDateAmount RaisedValuationInvestorsSources
GrantAug 9, 2023

Key People

Founding team and executive leadership

Brooke Hill

Co-Founder and CEO

Founding Team

Swella Investors

Notable investors and investment history

Swella investors
InvestorRounds
Muse CapitalPre Seed
Precursor VenturesPre Seed
New Voices FoundationGrant
Visible HandsPre Seed, Accelerator

Market signals

Structured signals derived from secondary market and firmographic data.

  • Jun 17, 2026

    Monthly visitors increased 33% MoM.

  • Apr 15, 2026

    Monthly visitors increased 87% MoM, reaching 6.7K.

Swella Filings

Explore SEC and related filing metadata, where available.

Swella filings preview — column headings only; records require access
TypeDateAmount OfferedAmount SoldFilingPagesDownload

Filing documents are not displayed on this public page. Request access to learn about available coverage.

Request access

Frequently Asked Questions

Common questions about Swella's valuation, stock price, and market status.

Is Swella a public or private company?

Swella is a private company.

What is the current stock price of Swella?

Swella is a private company with no public stock price. Caplight tracks Swella's secondary market activity and provides MarketPrice™ estimates to Caplight users.

How much is Swella worth (valuation)?

Valuation information for Swella is not publicly available.

Can I buy Swella stock?

Swella shares may be available on secondary markets subject to transfer restrictions. Caplight facilitates secondary market transactions for accredited investors. Visit https://www.caplight.com to learn more.

When was Swella's last funding round?

Swella's most recent funding round was Grant on August 9, 2023.

Who are the main investors in Swella?

Key investors in Swella include Muse Capital, Precursor Ventures.

Will Swella IPO soon?

No public IPO plans have been announced for Swella.

How can I track Swella secondary market activity?

Caplight tracks bids, offers, and trades for private companies. Visit https://www.caplight.com to monitor Swella's secondary market activity and sign up for updates.

Firmographic Details

HeadquartersUnited States
Employee Range3
Year Founded2021
Last FundingAug 9, 2023

Institutional Data Access

Join leading institutional investors using Caplight to access private market data, discover pricing, and execute secondary block trades.

Requires verified institutional or accredited status.

See something wrong or outdated?